What Defines a Digital Transformation?
There are significant obstacles faced by retailers that embark on a digital transformation journey. Many of these are technological issues, such as retiring legacy applications, integrating applications using APIs, and consolidating databases.
However, the real challenge is found in corporate culture and change management issues, which often makes it difficult to convert digital transformation efforts into business opportunities that produce measurable results.
Cultural issues are pervasive and elusive, but they must be addressed by retail organizations that want their digital transformation initiatives to succeed in the age of the consumer.
See these resources for more on digital transformation.