What's Happening in the World of Mobile POS?

12/31/2012
PYMNTS.com and ROAM published the December update to their guide to the mobile point of sale ecosystem. The MPOS Tracker, designed to offer an organizing framework for evaluating the many players that have enter the MPOS sector, has added 6 new players to the MPOS Pyramid: Adyen Shuttle; Corduro; CHARGE Anywhere; MRL Posnet; Sales Vu and Swish and 7 updates: Intuit, iZettle, Payleven, Shopkeep, Square, SumUp and AnywhereCommerce.

Some of the key findings in the December report include:
  • SAIL lost its wind. The big news in December was VeriFone's decision to pull back from its SAIL offering seven months after its launch, citing poor product economics.
  • Core MPOS solutions are being commoditized. It isn't sufficient anymore to introduce a solution that just offers card acceptance. Even though many of the MPOS offerings still target small merchants, they're targeting small merchants and not casual sellers – and those merchants want and need more functionality, whether that is back office functionality, industry-specific functionality and/or the ability to integrate with existing systems.
  • MPOS is no longer just a retail proposition, although that remains the majority of the focus. Solutions targeting enterprises with consumer interaction – hospitals, universities, governments – are beginning to emerge.
  • MPOS is going vertical. More and more, it seems, existing payments players are adding MPOS to their own platform capabilities, enabling them to capture more revenue and customer potential, but also enrich and differentiate their MPOS solutions with the capabilities that exist in their platform.
  • iOS rules as the MPOS device of choice, at least for now. The fragmentation of the Android operating system makes it more challenging for providers to provide support beyond iOS at launch.
In a podcast with Market Platform Dynamics CEO Karen Webster, Ken Paull, CEO at ROAM, discussed some of the most relevant changes in the MPOS landscape in the past month, including VeriFone's decision to discontinue SAIL. According to Paull, "You can't be everything to everyone, to make good hardware, good software, a good mobile platform, do solid customer acquisition, and all the things that work with it: those are too many core competencies to think that you can do all yourself. I think that's just too much for someone to take on, and I'm surprised that Verifone did attempt to take it on."

Read the 25-page December report here.
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