Whole Foods Deploys On-the-Go Purchasing with Square

2/14/2014
To make shopping quicker and more convenient with on-the-go purchasing options, Whole Foods Market partnered with Square to offer payment and checkout features that allow customer to make purchases at food venues within its stores.
 
"Together with Square, we'll deliver options to expedite checkouts and we look forward to developing new concepts to further simplify and improve grocery shopping," said Walter Robb, co-CEO of Whole Foods Market. "Square's forward-thinking vision and technology makes them an ideal partner to create a convenient, responsive experience for our customers."
 
These in-store venues, including sandwich counters, juice and coffee bars, pizzerias and beer and wine bars, will use Square Register and Square Stand. By bridging the digital and in-store retail spaces at these venues, the customers can skip the main checkout lines, reducing wait times for all customers. Today, seven Whole Foods Market locations already use Square Stand.
 
At select locations, the retailer will offer customers the option to use their mobile device to pay using Square Wallet, Square's payer application that avoids the traditional front-end checkout lines, as well as enables customer to browse venue items and prices, discover discounts and track purchases.
 
Several other locations will serve as "lab stores," testing additional innovations designed to enhance customer service and cater to the changing needs of shoppers.
 
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