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09/30/2014

Whole Foods Market to Offer One-Hour Delivery

Whole Foods Market and one-hour grocery delivery service Instacart have begun piloting one-hour home delivery in select markets. In addition, customers will be able to place orders via Instacart and pick it up at a local participating Whole Foods store.

The two companies will pilot the in-store pickup option at select Austin and Boston stores in the next month. Instacart delivers from Whole Foods Market in all of the 15 cities it currently serves, and in the coming months is expecting to expand the in-store pickup option to all of those cities.

"Instacart makes it extremely easy for our customers to buy Whole Foods Market products from 15 cities and have them quickly delivered—whether buying fresh ingredients for dinner tonight or sending healthy foods to loved ones in another city,” Walter Robb, co-CEO of Whole Foods Market said. “We are thrilled to add this additional convenience for our customers.”

Instacart and Whole Foods Market expect to build on this foundation of services in the coming months to create more solutions for simple, convenient online grocery shopping, delivery and pickup.  

“Instacart and Whole Foods Market are two companies that share a common vision to create great grocery shopping experiences,” Apoorva Mehta, CEO and founder of Instacart said. “Whole Foods Market is our most requested shopping destination, and we’re happy to be working together to create a seamless, quick option for customers with busy lifestyles.”

All Instacart customers receive free delivery on their first order; thereafter the cost is just $3.99 for two-hour delivery or $5.99 for one-hour delivery. Customers can also purchase a $99 annual Instacart Express membership and receive free delivery on any order over $35.