Who's lulu's New Digital Chief?

Miguel Almeida has been named executive vice president, digital for lululemon athletica inc., effective as of the start of his employment with the company, which is expected to be mid-July. He will report to CEO Laurent Potdevin.

"Digital is the global store that has no walls – one where we can offer our entire product assortment, speak in all languages and allow our stories and ambassadors to come to life in ways that we haven't yet imagined," said Laurent Potdevin, CEO of lululemon athletica. "With his track record of accelerating digital transformations, Miguel is well-positioned to champion lululemon's digital world and lead our strong digital team in creating a seamless experience for our guests across all touch points – whether it's in store, on the web, or through a mobile device."

Almeida's career spans over 15 years of operational and senior leadership with a keen focus on digital strategies. Most recently, he was the group vice president, digital commerce and mobile solutions for Walgreens where he was responsible for omnichannel initiatives, mobile solutions, and online-to-consumer commerce across a variety of digital brands. Prior to joining Walgreens, Miguel held senior roles in the online groups of Apple and Dell where he drove global online expansion for both companies. Previously, he was a strategy consultant with The Boston Consulting Group where he worked across multiple countries in Europe and South America mainly in high technology, telecom, ecommerce, marketing and retail.

"Digital provides a unique platform to amplify the power of the lululemon brand in innovative ways, deepen the connection with our guests across all channels and extend our reach globally," said Almeida. "Ultimately, it's about helping guests find inspiration, the right product and empowering them to live their best lives."

Almeida received a licentiate degree in business administration from Universidade Catolica Portuguesa in Lisbon and holds an MBA from Harvard Business School. An avid endurance runner, Almeida looks forward to relocating to Vancouver with his wife and young son and to exploring some of the greatest training places in the world.
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