“Our technology capabilities are becoming a strategic advantage for Tractor Supply,” CEO Harry Lawton said, as the retailer boasted unprecedented sales during the COVID-19 pandemic. Find out what retail technology its investing in to continue the trend.
The retail enterprise is under siege from all sides. While the high-profile POS data breach still gets the lion's share of attention, it is just one aspect of the cyber security war currently waging between retailers and digital criminals.
Download this RIS Retail Techscape, which takes a deep dive into competitive positioning and investment trends for checkout and store systems broken out by technology, retail segment and revenue categories.
The retail industry faces highly distributed IT deployments, which carry unique cost, manageability, and security challenges. New WLAN architectures and deployment models offer more options to retailers.
Driving beyond just customer access to "context power" with relevant and timely brand, product, pricing or loyalty messaging fosters informed shopping decisions, deeper engagement and beneficial long-term relationships.
While the exact brick-and-mortar experience cannot be recreated online, with the right combination of data on a customer level, online retailers can foster personal relationships to bring customers back over and over again.
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