Williams-Sonoma Launches Mobile E-Gift Card Purchasing

Williams-Sonoma is the first omni-channel retailer to enable consumers to purchase and send electronic gift cards with their smartphones. Working with CashStar, the retailer is adding the ability to purchase and send e-gift cards via all five of its brands' mobile websites.
"Our customers are increasingly making purchases through their smartphones, so it is important that we give them a high quality, easy-to-use and seamless mobile gifting experience," says Pat Connolly, CMO of Williams-Sonoma. "We are excited to be the first CashStar retailer to take advantage of this terrific mobile functionality and will be rolling this out across all five of our brands: Willams-Sonoma, Pottery Barn, Pottery Barn Kids, PBteen and west elm."
Using their smartphones, customers can access any of the Williams-Sonoma brands' mobile sites and select the eGift Card tab. From there they can choose a gift card design, include a personal message and select delivery timing. The e-gift card is then sent to the recipient's e-mail address or can be sent to the purchaser's e-mail to print out and present as a gift.
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