Winn-Dixie Plans to Expand its Neighborhood Merchandising and Marketing Programs

Winn-Dixie Stores announced it is exploring ways to expand its successful neighborhood merchandising and marketing programs.  The initiative aims to promote improved information sharing amongst consumer product manufacturers with the help of key technology partners.

Winn-Dixie intends to work with consumer product manufacturers in better aligning merchandising, marketing and store operations, with a focus on driving more traffic to stores, increasing the average basket size per customer store visit, and enhancing customer satisfaction.

This partnership reinforces Winn-Dixie's commitment to become a leading neighborhood grocer in every market it serves.  The use of industry-standard information will allow for reduced shelf-level out of stocks and the ability to tailor product offerings to fit each individual community in the grocer's five-state operating area. 

In support of this effort, Winn-Dixie will work with IBM, Priva Technologies and TrueDemand Software who will provide access to methodologies, best practices and applications used to improve information sharing and collaboration with leading Consumer Product Manufacturers.