The World’s Top 10 Most Valuable Brands

Every year, brand valuation and strategy consultancy Brand Finance puts thousands of the world’s top brands to the test. They are evaluated to determine which are the most powerful (based on factors such familiarity, loyalty, promotion, marketing investment, staff satisfaction and corporate reputation) and which are most valuable and ranked to form the Brand Finance Global 500.

Amazon came in at No. 4 on the The World’s Top 10 Most Valuable Brands list with an estimated $69 billion brand value for 2016. That's up from its No. 8 rank in 2015. Walmart dropped to No. 8 for 2016, down from No. 7 in 2015, with an estimated $53 billion brand value.

Apple was No. 1 on the list. Brand value is up 14%, thanks to the huge success of the iPhone 6 and recently released iPhone 6s. Revenue for Q4 of the fiscal year 2015 was a record-breaking $51.5 billion with profits at $11.1 billion while revenues for the year were $233.7 billion. This huge surge is partly responsible for recent disappointing sales growth (the slowest since the iPhone was launched in 2007). Apple Pay is beginning to generate traction, potentially heralding the brand’s long-anticipated expansion into the broader arena of financial services.

The World’s Top 10 Most Valuable Brands 2016

1   Apple, US, $145B
2  Google, US, $94B
3  Samsung, S Korea, $83B
4 Amazon, US, $69B
5  Microsoft, US, $67B
6  Verizon, US, $63B
7  AT&T, US, $59B
8  Walmart, US, $53B
9  China Mobile, China, $49B
10  Wells Fargo, US, $44B

For the full list click here.

On The World’s Top 10 Most Powerful Brands list Nike came in at No. 6 with an estimated brand value of $28 billion for 2016.  NIKE is pursuing a long-term vision for e-commerce growth of $7 billion in revenue by the end of fiscal year 20. In its second quarter 2016, the company continued its accelerated pace, growing the business nearly 50% on a constant currency basis.

The World’s Top 10 Most Powerful Brands 2016

1 Walt Disney
2  Lego Toys
3  L'OrÉal
4  PWC
5  McKinsey
6  Nike
7  Johnson's
8  Coca-Cola
9  NBC
10  Google

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