Yankee Candle Gets Personal with New Subscription Partnership

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Yankee Candle Gets Personal with New Subscription Partnership


Yankee Candle has partnered with Ordergroove for its new subscription service.

The new program, which leverages Ordergroove’s Relationship Commerce Cloud, enables Yankee Candle to modify product offerings and configure promotions for its customers.

A curated offering, known as Fragrance Flight, also engages consumers with a guided quiz that helps select a box based on their fragrance preferences. Curated boxes are shipped several times a year and include a mix of seasonal and existing fragrances.

Consumers can also order products on a personalized schedule that can be changed online at any point, while qualifying for a range of incentives on subscription orders, including product discounts and a lower shipping threshold.

The program also integrates with Yankee Candle’s existing loyalty program, which the company has relaunched as Yankee Candle Rewards.

“We are constantly seeking to deliver consumer experiences that evolve with their shopping behaviors,” said Justin Swenson, VP of digital experience, The Yankee Candle Company. “Our subscription program allows consumers to receive products they love on a predictable cadence. Our partnership with Ordergroove gives us the ability to build strong, long lasting relationships with our customers.”

Yankee Candle has seen 343% growth in recurring revenue since March 2020.

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