Yappem Rewards Users for Sharing Brand Experiences

7/2/2013
Yappem recently launched as a brand-centric social media platform that rewards users for sharing their brand experiences. Though its website and new Android and iOS apps, Yappem encourages consumers to share their opinions -- good or bad -- about brands and products.

Thousands of Yappem Brand Communities have been created around major retailers, people in the public eye and franchises. While Yappem gives brand-conscious users an outlet to express their passion online, companies benefit by easily identifying those brand ambassadors, as well as learn from those who might not have had a positive experience.

Yappem is built on the power of taking the user from the "keyboard-to-sidewalk." The rewards program bridges the gap between the virtual world and the real world.

Yappem delivers a more sophisticated and engaging social media experience around brands and provides users with valuable, real-world rewards. As users post their brand experiences on Yappem and interact with one another, they are rewarded through a virtual Yappem Coin system. Coins accrued can be cashed in for gift cards from a variety of major retailers and popular stores.

"Social technologies are empowering everyone to have a voice and become a content creator. It was our vision for Yappem to expand on that premise by offering real-world rewards tied to people's content, incentivizing people to express their experiences about brands on Yappem for actual rewards and giving them the option to share through to their social network," says Yappem co-founder Dave Sachse.

Here's how Yappem works:

Users post to the feed their own brand and product experiences, good or bad, and earn virtual Yappem Coins. The feed posting category options are:
  • Experience: Share your experience, related to brands, products and people.
  • Suggestion: Offer an idea or advice to a brand or your followers.
  • Support: Ask your followers and the brand community for help.
  • Compare: Compare two products or brands side-by-side to get input.
Users have the opportunity to accept "branded missions" with pre-specified Yappem Coin rewards, which are redeemable upon completion of each mission.

Yappem users can engage by posting within communities built around their favorite brands, or more passively by simply commenting on other posts, or just reading them.

The Yappem experience is designed to be shared. Users can follow or be followed by friends, family and others and share their activity through Facebook, Twitter, Foursquare and email.

Once the user banks enough Yappem Coins they can be exchanged for a multitude of discounts, deals and gift cards from their favorite stores and major retailers.

Early adopting brand partners include McDonald's and Menchie's Frozen Yogurt. Yappem ran a successful promotion with McDonald's at this year's SXSW and is gearing up for a promotion this Fall with Menchie's.

Another layer to Yappem's platform offers opt-in gamification, where customizable branded "missions" are built around specific products and companies. Missions encourage users to get out and share memorable interactions they have with brands or products in their life.

The missions are crafted around a multitude of themes like: #Fashion, #Foodie, #Gamer, #KidToy, #DateNight and many more. Users can choose to participate in a mission anytime and, after successful completion, reap the rewards.

"Companies are seeking the ability to become part of real and organic brand conversations, and Yappem offers a platform that encourages people to voice their brand opinions, which is synergistic," says Justin Webb, Yappem co-founder and CEO.

"We are giving companies the ability to engage their customers in two-way conversations, a dominating option in today's social media driven world," he continues. "We take great pride in providing a secure environment for our users to engage with each other, as well as directly with brands in a fun interactive way,"
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