Yesway to Accelerate New Product Discovery

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Yesway to Accelerate New Product Discovery


Founded on the idea that convenience store shopping should be convenient, Yesway has made it their mission to enhance the shopping experience by improving its product selection and offerings for its customers. But in an ever-changing retail environment, finding the emerging brands that will keep consumers saying yes can be challenging.

To this end, Yesway has partnered with RangeMe, the sourcing platform for product suppliers and retailers, to drive innovation and streamline new product discovery.

"As we gain momentum on our mission to bring our shoppers an even more amazing in-store experience, we know that one of the ways to do so is by finding new brands and suppliers that meet our customers' desires," said Derek Gaskins, chief marketing officer for Yesway. "Partnering with RangeMe on new product discovery was the logical next step in that process."  

In order to further its product discovery amidst the ongoing pandemic, Yesway has had to pivot to virtual platforms to find new products and connect with brands. Now Yesway will be able to connect and collaborate with more than 175,000 suppliers while making its new product discovery simpler and more efficient.

"With access to the RangeMe platform, we are giving ourselves an edge in bringing products to shelf that will set us apart from other c-stores," Gaskins said. "Having the technology at our fingertips will help us in scaling our mission that much faster."

"As one of the fastest-growing c-store retailers, Yesway is clearly on a rapid growth trajectory," said Wayne Bennet, SVP of Retail at RangeMe. "Their desire to drive new product discovery by leveraging our technology is a perfect fit, and we welcome them to the RangeMe family. We're excited to be a part of Yesway's journey toward increased success."