Businesses that choose to replatform are not always aware of the robust capabilities of legacy systems. Yet this is the reason mainframes continue to support some of our most essential industries, including the retail sector.

Bubble tea retailer Gong Cha has tapped predictive analytics provider SiteZeus to help expand its U.S. presence.

If any silver lining came out of 2020, it’s that consumers are demanding that retailers take a stance on key social issues — especially equality. Shelley Haus, CMO, ULTA Beauty and Crystal Harrell, senior director, communications, Procter & Gamble share insights from this year's most creative retail campaigns that drove home the message of equality.

As retailers look to make up for sales and win back customers, it is more important now than ever before to illustrate a true and deep understanding of consumers’ wants and needs to cater to them effectively and ultimately generate revenue and drive customer engagement for the long-term.