4 Reasons Why Every Retailer Needs to Invest In a Social Media Strategy

Why every retailer needs to invest in a social media strategy or else bear the expense of losing out on valuable customers.

Social media for retail is a key component in today's industry, whether you're a brick-and-mortar business with an e-commerce site or an e-commerce site without a physical location. Shoppers are getting more detective-like in their search for a company that meets their criteria and expectations.

According to mdf commerce's report titled, 10 Trends Changing Omnichannel Retailing in 2021, more than 60% of firms have already implemented social ecommerce features.

As a result, there's no denying that using social media for business is no longer an option. Instead, it’s a must-have for reaching out to customers, gaining useful insights, and expanding your business. Hence, it's critical to create a social media strategy based on your business’s latest omnichannel retail trends that allow customers to find and buy with you.

Below we’ll cover the top benefits of why every retailer needs to invest in a social media strategy or else bear the expense of losing out on valuable customers.

1. Increase Brand Awareness

Do you believe that on social media, individuals only interact with brands they are familiar with? Consider this: 83% of Instagram users think the platform helps them discover new products.

Platforms like Facebook, Instagram, and Twitter, which are used by more than half of the world's population, are a natural way to reach new and highly focused potential clients.

2. Become A Thought Leader

People go to brands for information and insights, and there's no better way to share that than through social media.

Whatever field you're in, social media gives you the chance to position yourself as a thought leader—the go-to source for knowledge on topics relevant to your expertise.

3. Fill Your Leads Funnel & Boost Sales

Social networks are becoming increasingly significant for product discovery, and e-commerce as the number of individuals utilizing social media continues to rise, and social sales tools expand. The question isn’t if social media has an impact on your business or not; it’s whether the effect is positive or negative. Hence, the time has come to link your social marketing activities to your sales objectives.

In a low-commitment and straightforward method, potential clients can express interest in your business and products through social media. In addition, many social networks offer advertising formats specifically tailored to capture leads because lead generation is an essential benefit of social media for companies.

4. Understand Customer Perception of Your Brand

While social media monitoring and listening is a great way to engage audiences, it is also a key source to gauge information about your brand itself. So while knowing how much people are talking about you online is vital, it's equally crucial to understand what they're saying — and feeling — about your business.

It's possible that having many mentions is a positive thing; however, if you're getting a lot of negative comments, you'll need to do some quick thinking to figure out what's going on and fix it.

When you use social media for business, you can keep track of sentiment analysis and preserve your brand's reputation.


Several retailers have seen a considerable rise in income due to their active social media presence in recent years. Companies in the retail business can use social media monitoring services to boost sales, improve customer happiness, and personalize marketing strategies.

Modern retailers advocate the usage of social media monitoring services because they want to communicate with customers more meaningfully and establish better brand loyalty.

[Click for more on how you can use social media effectively for your brand and other marketing tactics.]


Stephanie Trovato, content manager & editor, Optimist