7‑Eleven has expanded Mobile Checkout technology to more than 2,500 new stores, bringing the total number of stores offering the mobile experience to over 3,000 in 32 states and Washington DC.
The contactless shopping method enables consumers to scan and pay for items using the 7-Eleven smartphone app, confirming their payment by scanning a QR code at a “confirmation station” inside the store. Most items can be scanned using Mobile Checkout, but a few — such as alcohol, tobacco and lottery tickets — require help from an associate.
Payments can be made via Apple Pay, Google Pay, 7-Eleven Wallet, debit or credit card.
The technology is also tied to retailer’s 7Rewards loyalty program, allowing customers to earn and redeem points, and receive coupons and promotional pricing.
Raghu Mahadevan, 7‑Eleven digital SVP, noted that consumers now have a new perception of convenience, including contactless shopping sans line. The company has already been testing the experience prior to the pandemic and is now accelerating deployment, with its full U.S. fleet expected to have it by the end of 2022.
This is far from 7-Eleven’s first foray into mobile self-checkout technology. The company began piloting Scan & Pay technology in 2018.
“It's what people expect from the world's leading convenience store — we plan to exceed those expectations and take the in-store shopping experience to the next level," Mahadevan added.
As an incentive to try Mobile Checkout, 7‑Eleven is offering 10x the rewards points for every purchase made using the app feature.
Separately, the company announced a marketing campaign in which it’s sending a Slurpee into space in honor of the brain-freeze-powering drink’s 94th birthday, commissioning a private flight to launch the drink into the stratosphere.
In choosing the flavor, the company will total all the Slurpee flavors ordered by customers through the end of July via 7-Eleven Delivery in the 7-Eleven app and select the most popular choice.
The retailer is also offering a series of accompanying incentives and giveaways as part of the program.
"We're celebrating all things summer, Slurpee drinks and skateboarding during Brainfreeze SZN at 7-Eleven. Some would say we're reaching for the stars," said Marissa Jarratt, 7-Eleven SVP and chief marketing officer, in a statement. "In the spirit of Taking it to Eleven for our birthday month, we're delivering our beloved Slurpee to space and bringing our customers along for the journey — after all, what is more far out than outer space?"