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06/07/2015

7 Ways to Raise Your Omnichannel IQ

Omnichannel projects require so much heavy lifting on the back-end that the benefits don’t emerge until well into the future. But shoppers are impatient.
 
At the 2015 Retail Executive Summit, Paul Kasinski, CIO, Brighton Collectibles, will discuss how the retailer that has adopted a strategy that focuses on rapid deployment of seven key functions and services that achieve immediate impact for shoppers who don’t like waiting.

Kasinski leads the IT department at Brighton and is responsible for the company's omnichannel strategy and execution and the e-commerce business unit. He has over 20 years of IT and business leadership experience at Fortune 500, large private, public and start-up companies, and is an authentic and accountable leader with passion for creating real value.  His retail expertise includes implementing enterprise applications and processes across all functions in retail including: e-commerce, store operations, marketing, merchandising, supply chain, and human resources.

The Retail Executive Summit will be held June 17-19 at the Montage Resort in Laguna, California. The conference will feature keynotes from retail leaders, peer-to-peer exchanges, a golf outing, the annual CIO of the Year Awards, networking opportunities and relationship building. For more information, to view the full agenda, or to register for the event click here.