Academy Sports + Outdoors Names New CMO

Academy Sports + Outdoors, a premier sports, outdoor and lifestyle retailer, named has Thomas "Tom" Lamb its new executive vice president, chief marketing officer.  

Lamb joins Academy after 17 years with Lowe's Companies, where he most recently served as CMS. At Lowe's he led the marketing, advertising, brand management, private brand development, customer relationship management, and digital communication activities for the $59 billion retailer. During his time there he also held roles including VP, marketing as well as director, consumer marketing. Prior to Lowe's, he served in various leadership roles at ING Financial, Thomson Reuters and BBDO.  

"I'm humbled and thrilled by the opportunity to join the Academy Sports + Outdoors team, and I look forward to getting to know our team members, agency partners, and vendors as we collaborate to become a national, regionally relevant, locally merchandised, sporting goods, outdoor and lifestyle retail store of choice for our customers," Lamb said. "The sporting goods industry has reached an inflection point, and I believe Academy Sports + Outdoors is poised to drive greater brand awareness, capture additional market share, as well as enhance our omnichannel and e-commerce offering to better serve our customers." 

Lamb has more than 25 years of experience in marketing, advertising and strategy.

"On behalf of our 24,000 team members, I am thrilled to welcome Tom to the team," said J.K. Symancyk, president and CEO, Academy Sports + Outdoors. "Tom's impressive background and wealth of knowledge and experience when it comes to delivering a superior retail brand experience for our customers is unparalleled. This will serve the Academy Sports + Outdoors team well as we focus on building our customer engagement and advocacy and positioning ourselves for the next phase of growth."
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