Aerosoles to Close Up to 74 Stores in Restructuring

9/15/2017

Aerosoles filed for chapter 11 protection on Sept. 15, and will close up to 74 of its 78 brick-and-mortar stores, maintaining four flagship locations in New Jersey and New York.

Known officially as Aerosoles Group HoldCo Inc, the women's comfort footwear brand will focus efforts on e-commerce and retailer partnerships as foot traffic to malls, where its stored were located, has dropped off significantly in recent years. 

Aerosoles expects the restructuring to be completed in four months and the streamlined business will concentrate on growing areas — e-commerce, wholesale and international — that have shown the most promise.

"This process will allow us to emerge as a stronger brand and company and reinforces our commitment to providing a superior shopping experience in stores and online," said Denise Incandela, the company's interim CEO.

More information is available here.

 

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