Amazon Offers “Spoiler Free” Fulfillment

Jamie Grill-Goodman
Editor in Chief
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New this holiday season, customers can choose to pick up their holiday order at an Amazon 4-star or Amazon Books.

To help keep online gift orders “spoiler free,” Amazon is offering new options for customers to keep gifts a surprise, as well as track and receive Amazon orders.

“This year many customers and their families are opting to stay home so the challenge of keeping those special gifts under wraps from family, friends or loved ones is going to be greater than ever,” explains John Felton, VP of Amazon Global Delivery Services. “We’re helping customers keep their orders a surprise this year and have a number of ways we’re providing them more flexibility, control and convenience over their deliveries—whether that’s ordering to an alternative pickup location, tracking their package en route to their home, or consolidating their deliveries to a single day so they can plan ahead.”

New this holiday season, customers can choose to pick up their holiday order at an Amazon 4-star or Amazon Books. Prime members can also get FREE same-day shipping with no minimum purchase amount required this year.

To deliver to an Amazon physical retail store or an Amazon Hub location, customers search and select the most convenient location for them when prompted at checkout. Once their package has been delivered, customers will receive an e-mail notification with details about how and where to pick up.

The retailer also recently expanded Key by Amazon In-Garage Delivery to Prime members in over 4,000 cities and towns across the U.S. The delivery option lets eligible Prime members with a myQ smart garage door opener receive packages securely inside their garage.

In addition, Amazon Map Tracking lets customers view the progress of their delivery on a map in real-time when the driver is close. The feature enables customers to see the remaining number of stops a driver has before their delivery arrives.

Amazon Share Tracking gives customers the option to send tracking information to friends or family, so they know when to expect their package and bring their delivery indoors. Once the package ships, Amazon customers can go to ‘Your Orders’ on the Amazon app, select their purchased item, and tap on the ‘Share Tracking’ feature on the tracking page. Once selected, customers can easily send a link to the tracking information via SMS, email, or messaging apps such as WhatsApp. If the customer marks the item as a gift at checkout, once ‘Share Tracking’ is sent, the recipient can also virtually ‘unbox’ the item, send a thank you email, and more—right from the Amazon app.

Additionally, Amazon Photo-On-Delivery provides visual delivery confirmation, showing customers that their package was delivered and where it was placed by the driver and an Amazon Estimated Delivery Window provides customers with a 2-4 hour estimated delivery window.

Finally, the retailer said to prevent Alexa from spoiling surprises, Alexa will hide the names of items that might be gifts—even if a customer asks, “Where’s my stuff?” or checks their delivery update notifications. Customers can also mark an item as a gift during checkout and Alexa will not reveal the names of the items either. Customers who want to be extra cautious of keeping those gifts under wraps or are worried they might forget to mark an item as a gift during checkout can also change their settings for item names in the Alexa app to hide all titles.