American Apparel Adds Apple Pay and Enhanced Security for Shoppers

Apparel manufacturer, distributor, and retailer American Apparel, Inc. is deploying a cloud-based payments infrastructure, which allows it to bring Apple Pay, enhanced payment security, and a more personalized check-out to shoppers.

Retail software company Index's solution for American Apparel is expected to drive efficiencies and cost savings as well as improve security, future-proof payments and significantly expand digital capabilities across American Apparel's U.S. stores.

"Our launch with Index provides a strong technical foundation to prepare our stores for the future," said Brian McHale, American Apparel's Chief Information Officer. "Index is an incredibly valuable partner to help us accomplish our objective of moving major systems to the cloud and overhauling security."

Index Hosted Gateway and Index Semi-Integrated Payments provide American Apparel with a turnkey solution for point-to-point encryption (P2PE), EMV, NFC, processing flexibility and value-added services including robust analytics and personalized marketing. By integrating with American Apparel's existing systems – its RetailPro point-of-sale (POS) deployment and Ingenico PIN pads – Index delivers a seamless upgrade for its stores.

American Apparel will now be enabled for Apple Pay and the solution's seamless email capture on the PIN pad offers easy, one-time sign-up for e-receipts and loyalty programs. Additionally, custom fonts, colors and seasonal branding engage customers on the PIN pad. Index software for Ingenico PIN pads unlocks the full potential of these devices. Meanwhile, advanced security technologies validate payment card authenticity for in-store transactions and protect card data from the moment of use.

Index technology provides the foundation to protect American Apparel customers in-store and further elevate their shopping experience. For many retailers, PIN pads are one of the most underutilized devices in-store, but with Index, American Apparel will be able to use these devices to secure payments and personalize every customer's checkout experience.

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