Analytics

Today’s shopper expects to see results that speak to them, which is why showing them your brand understands their needs is so important and will send them down the right path. Enter the age of search personalization. 

The idea of adding generative AI’s ability to quickly produce unique and personalized content for chatbots is understandably attractive, especially for companies dealing with high-volume interactions. But there are drawbacks.

The enterprises are implementing technology that automatically generates words and phrases that are personalized in real-time for each online consumer by leveraging anonymized web session data.

Walmart-backed vertical farming platform Plenty has opened an indoor vertical farm in Compton, California. Get the details.

How can companies better leverage data to deliver personalized consumer experiences? Mark Edmonson, chief marketing officer, Materne North America, and Darrin Samaha, VP of marketing at Yesway, share their thoughts.

OpenAI CEO Sam Altman, whose company created ChatGPT, was one of three experts who testified at a Senate Judiciary subcommittee hearing exploring the oversight of artificial intelligence. Here are the top takeaways for retailers.

“Pursue the problems, not the business cases,” shares Rob Birse, VP, global advanced analytics and AI/ML technology at the Kellogg Company. The exec discusses Kellogg's plans for unlocks the power of cross-domain data in the new analytics economy.

Two of the companies are looking to transform their value chains, implementing enterprise-wide, supply chain-focused efforts. Meanwhile, SpartanNash is expanding on its robot success story.

The company has been fueling its consumer engagement and product innovation efforts by tapping into customer research, analytics and data, and interactive experiences.

Walgreens Boots Alliance’s consumers demand trust, convenience, and accessibility, and the retailer will continue innovating with data providers to improve.