Anthropological Discoveries

Anthropologie.com wanted visitors to evolve into converted shoppers when they went online. It also wanted its Web site to mirror the hip image of its stores.

Allurent's Checkout, which was fully integrated into existing infrastructure, "matches" the site's and stores' integrated branding. A partnership between Allurent and Coremetrics allows Anthropologie to measure the effectiveness of the companies' rich shopping solutions and act upon analysis in real time. Antrhopologie.com's cart conversion rate improved 24 percent over results generated by an HTML version of checkout.