Aptos has entered in an agreement to acquire pricing and promotion insights provider Revionics.
Designed to help retailers with their omnichannel pricing, promotions and markdown strategies, Revionics solutions will extend Aptos’ Merchandise Lifestyle Management Suite.
The acquisition, expected to close in September, will add a number of retailers to Aptos’ customer base, including Dick’s Sporting Goods, Tractor Supply Co., Family Dollar, The Home Depot and Ahold Delhaize. Combined, the companies’ blended customer base will include 1,000-plus retail brands in 65 countries.
“Retailers across all segments are experiencing heightened pressure to deliver greater merchandise variety, personalized promotions and experiences, and prices that resonate with shoppers,” said Noel Goggin, Aptos CEO. “The only way to meet customers’ expectations while maximizing revenue, margin growth and customer lifetime value is to integrate all stages of the merchandise planning cycle, including price optimization. Revionics’ proven price optimization solutions are a strong complement to Aptos’ end-to-end retail planning platform. We have tremendous optimism about what the combination of our organizations will mean for our customers and their ability to win in the marketplace.”
Sidley Austin LLP represented Revionics, Inc. in its sale to Aptos, a portfolio company of Goldman Sachs.
Delivering exactly the right prices and promotions to engage price-sensitive and value-minded shoppers is more important than ever, and the prevalence of online price-checking means complete price transparency.