Artificial Intelligence

Forever 21 Takes Barbie to The Metaverse
Forever 21 and Mattel are joining forces to launch a new ‘phygital’ capsule collection inspired by Barbie. The pieces will be available in brick-and-mortar stores and in the metaverse.
Why Does In-Session Personalization Matter in Retail?
Today’s shopper expects to see results that speak to them, which is why showing them your brand understands their needs is so important and will send them down the right path. Enter the age of search personalization.

Artificial Intelligence
Why Brand Voice Must Be Closely Guarded Despite AI’s Compelling Potential
The idea of adding generative AI’s ability to quickly produce unique and personalized content for chatbots is understandably attractive, especially for companies dealing with high-volume interactions. But there are drawbacks.
Personalization
Tapestry and Marks & Spencer Power E-Commerce Personalization With Generative AI
The enterprises are implementing technology that automatically generates words and phrases that are personalized in real-time for each online consumer by leveraging anonymized web session data.
Artificial Intelligence
What Retail Leaders Need To Know About the Congressional Hearing on Artificial Intelligence
OpenAI CEO Sam Altman, whose company created ChatGPT, was one of three experts who testified at a Senate Judiciary subcommittee hearing exploring the oversight of artificial intelligence. Here are the top takeaways for retailers.
Sponsored
Tech Transformation Videos
Tech Transformation Video: Fred Laluyaux Of Aera Technology Shares the Future of Decision Intelligence
Fred Laluyaux, CEO of Aera Technology, joins Tech Transformation to talk about Decision Intelligence and how it’s transforming the business of CPG and retail.
Sponsored
Tech Transformation Podcasts
Tech Transformation Podcast: Aera Technology’s Fred Laluyaux On Decision Intelligence
Decision Intelligence is growing in adoption, and it’s poised to have a significant impact across the retail and consumer goods industries.
Sponsored
Webinars on Demand
Webinar On-Demand: ChatGPT and Other Trends Transforming Retail Customer Service
Unlock the future of retail customer service with our engaging webinar, "The Art of the Doable." Gain expert insights on generative AI, unified commerce, and data-driven personalization. Ideal for retail leaders, customer service pros, and tech enthusiasts. Watch now!
Artificial Intelligence
Eyewear Retailer Zenni Optical Bolsters Search With AI and Machine Learning
Eyewear retailer Zenni Optical is enhancing its e-commerce search capability by introducing a new Image Search Tool, as well providing a new prescription reader tool, Prescription Scan.
Replenishment
The Best Replenishment System Might Be the One You Already Have — Just Feed It Better Data
As our post-pandemic economy continues to take shape, retailers across the spectrum continue their struggle with a common bottleneck: inconsistent replenishment. Artificial Intelligence and machine learning have taken a lead role in the solution.
Artificial Intelligence
Guiding the Customer Journey With Generative AI
While ChatGPT may be in its earliest stages, the possibilities for generative AI to become an essential component of customer service are already apparent. Learn more.
IT Services
Nike To Overhaul IT Support, Elevating Customer and Employee Experiences
Nike is overhauling its tech operations, consolidating several existing IT support functions to increase access to assistance for its customers, partners, and employees. Learn more.
Sponsored
Workforce Management
Transforming Retail: Innovative and Intelligent Approaches to Workforce Management
In this exclusive Q&A, Legion’s chief customer officer, Michael Spataro, outlines how evolving technologies are transforming workforce management, enabling retailers to make smarter, data-driven decisions and take strides toward their greater business goals.
Research and Reports
Collaborative, Tech-Driven Tools: Leveling Up the Retail Workforce
Technology has brought significant changes to the retail workforce. Today, these technologies can be used across broad segments of the employee experience.

A collection of news, articles and other featured content about Artificial Intelligence.