While the title of the NRF 2021 session was “The Innovation Playbook: Driving Technological and Innovative Change within an Enterprise,” the crux of the conversation centered on the notion that such a playbook should be tossed out periodically in order to achieve true invention.
The retailer views the program as an important component of its customer service and engagement strategy, driving added value thanks to the data that it brings in. While Walmart will make the program more robust, McMillon noted these changes will be unique based on the company’s own assets and capabilities.
If 2020 was the year of throwing out the digital marketing playbook and starting over, then 2021 may shape up as the year of giving back and reconnection — and perhaps a moment to not be so serious all the time.
With the launch of the Walgreens Advertising Group (WAG) media network, the retailer placed itself in good company with drug store chains like CVS and Rite Aid that are looking to serve as a new connection between brands and consumers.
For DTC retailers, it’s not enough to have the right product at the right time — not unless you want to become a one-hit-wonder cautionary tale. Learn how Rothy's is investing more heavily in data and analytics to measure customer engagement and amplification.