Author Profile

Lisa Johnston

Editor-in-Chief, CGT

Author Profile

Lisa Johnston is the Editor-in-Chief of CGT, an RIS News sister publication. She joined the brand in 2020. Her journalism background includes writing for both business and consumer audiences, specializing in technology, retail, and consumer goods. In addition to moderating panels at a number of industry events and sharing editorial expertise as a media panelist, she's served as a judge for such programs as the Consumer Technology Hall of Fame and the Jesse H. Neal Awards. Connect with her on LinkedIn or follow her on Twitter at @thatljohnston.

ARTICLES BY THIS AUTHOR

July 2022

July 25

Not Just Data: Why General Mills Launched Its First Consumer Loyalty Program

In launching its first consumer loyalty program, General Mills will not only build up its first-party data library, but the company also sees a path for it to mutually benefit its storied Box Tops for Education program.

Lisa Johnston

July 01

Mondelez’s Maria Macuare On Egos and Magicians In Data Analytics Leadership

The VP IBS global data and analytics at Mondelez International challenged the audience of Analytics Unite last week to examine the role that the ego plays in leadership — in order to unify the role of analytics teams to drive greater value for the in

Lisa Johnston