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Lisa Johnston

Managing Editor

ARTICLES BY THIS AUTHOR

January 2021

While the title of the NRF 2021 session was “The Innovation Playbook: Driving Technological and Innovative Change within an Enterprise,” the crux of the conversation centered on the notion that such a playbook should be tossed out periodically in order to achieve true invention.

When Office Depot first teamed for same-day delivery, it couldn’t have known just how important the service would become to consumers during the pandemic.

Bubble tea retailer Gong Cha has tapped predictive analytics provider SiteZeus to help expand its U.S. presence.

The retailer views the program as an important component of its customer service and engagement strategy, driving added value thanks to the data that it brings in. While Walmart will make the program more robust, McMillon noted these changes will be unique based on the company’s own assets and capabilities.

If 2020 was the year of throwing out the digital marketing playbook and starting over, then 2021 may shape up as the year of giving back and reconnection — and perhaps a moment to not be so serious all the time.

In riding today’s digital sales wave, Bed Bath & Beyond is driving momentum through increased buy-online-pickup-in-store (BOPIS) and IT investments.

The No. 2 retailer has purchased 11 Boeing 767-300 aircrafts — seven from Delta and four from WestJet — which will join its air fleet by 2022 after undergoing passenger-to-cargo conversions.

Discount grocery chain Save A Lot continues on its wholesale model transition to navigate today’s challenging landscape with the sale of its 51 Tampa, FL, stores to Fresh Encounter.

December 2020

Walmart will be the guinea pig for TikTok’s first shoppable livestreaming event in the United States.

Retail sales dipped in November as consumers put the brakes on their holiday spending. Get the breakdown on category sales.

Convenience chain Yesway is determined to make its way during this turbulent time with a relentless focusing on its brand promise of keeping stores going 24/7.

Footwear retailer Crocs is making it easier for consumers to give squishy shoes to their loved ones this holiday season.

With the launch of the Walgreens Advertising Group (WAG) media network, the retailer placed itself in good company with drug store chains like CVS and Rite Aid that are looking to serve as a new connection between brands and consumers.

E-commerce is booming this holiday season, and Best Buy is leveraging its store fleet in order to meet consumer demand during all times of the day.  

Yesway has raised an additional $235 million of equity capital, earmarking $135 million of it for real estate capital projects, and the new Allsup’s Market store marks the launch of this campaign.

For DTC retailers, it’s not enough to have the right product at the right time — not unless you want to become a one-hit-wonder cautionary tale. Learn how Rothy's is investing more heavily in data and analytics to measure customer engagement and amplification.

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