ARTICLES BY THIS AUTHOR
01/30/2023
Levi’s Readies For DTC-Optimized On-Cloud ERP and Raises Bot Bar
Learn how the new system is expected to fuel the company's growing direct-to-consumer business.
01/23/2023
Levi’s Hires Analytics-Focused Chief Digital Officer As Next Step in Transformation
Jason Gowans has joined Levi Strauss & Co. as the company’s first chief digital officer, marking the next move in the company’s bid to elevate its digital commerce strategy.
01/18/2023
NRF 2023: Walmart’s Future of Drones Will Be Green and Off the Grid
Expect drones to play a more prominent role in the last mile, including through goods retrieval, as retailers like Walmart pursue faster and more sustainable fulfillment alternatives.
01/09/2023
Technical Debt Skeletons: How Retail and CPG CIOs Can Prevent Their Own Southwest Meltdown
What can we learn from the Southwest debacle? A lot. Learn how to identify, manage, and resolve your own technical debt.
01/04/2023
CES 2023: How 5G Will Bring the Metaverse and Future Commerce Into Focus
Expect humans to become the “nice to have” component of the work equation as the next wave of technological change — the one that will remedy inflation and restore global GDP growth — is delivered from the enterprise side of business.
11/29/2022
Yeti Taking Fresh Look at DTC and Omnichannel
Yeti Holdings is increasingly looking at total acquisition and retention trends as it thinks about measuring the reach of direct-to-consumer, a channel the company remains full-speed-ahead on growing.
11/28/2022
Lifetime Brands, Traeger & Whole Foods Sign On As Early Adopters of AWS Supply Chain
The cloud app is designed to increase supply chain visibility by combining and analyzing data across multiple supply chain systems to provide manufacturers and retailers with real-time information.
11/13/2022
Get a Look at Amazon’s Newest Prime Air Delivery Drone
While all brands companies are challenged by the last mile, few are taking their ambitions as high as Amazon.
07/24/2022
Not Just Data: Why General Mills Launched Its First Consumer Loyalty Program
In launching its first consumer loyalty program, General Mills will not only build up its first-party data library, but the company also sees a path for it to mutually benefit its storied Box Tops for Education program.
06/30/2022
Mondelez’s Maria Macuare On Egos and Magicians In Data Analytics Leadership
The VP IBS global data and analytics at Mondelez International challenged the audience of Analytics Unite last week to examine the role that the ego plays in leadership — in order to unify the role of analytics teams to drive greater value for the industry.