Bed Bath and Beyond Transforming Company to Strengthen as a World Class Omnichannel Retailer

Press enter to search
Close search
Open Menu

Bed Bath and Beyond Transforming Company to Strengthen as a World Class Omnichannel Retailer

By Weronika Raczek - 09/27/2016
 In order for Bed Bath and Beyond to further evolve their physical channels they are trying to enhance the in-store customer experience by providing services and solutions, having more product demonstrations, how-to sessions, food samplings, as well as cooking classes.
 
Bed Bath and Beyond is planning on releasing a co-branded credit card, and testing a few new aspects with a future loyalty program.
 
“Our focus on driving a better omnichannel experience also include advancing the rollout and driving adoption of My Offers, our virtual coupon wallet to additional Bed Bath & Beyond customers as well as to our buybuy BABY customers,” said  CEO Steven Temares in a recent earning call with analysts.
 
Thanks to the newest list of services, customers are now able to reserve an item online and pick it up in store, as well as be able to return online orders to a store, have a product shipped to the customer's home from a store, as well as schedule an appointment for a wedding and/or baby registry, and shop with an expert for a college dorm room.
 
Some stores have added new technology, such as a scan-for-more digital tool, which enables customers to be able to view the product images, get pricing information and reviews of the product. The interactive catalogs allow customers to view an assortment of products, as well as their digital tool which allows customers to find the products they need based on their responses to questions. The answers will filter which product best fits their needs.
 
The new technology allows customers to extend chat and in-store appointment schedules into a mobile website, allowing customers to browse the entire site and see what is available in their local store.
 
Also within the last year, Bed Bath and Beyond has published two catalogs, Outdoor Living and Student Life. They are planning on releasing a third Catalog entitled, Welcome Home.
 
This catalog is to showcase the depth of their product expertise in a more inspirational way, than ever before. This will be an 84-page catalog, along with a digital version available. The digital version will include interactive features in order to have further engagements with consumers.
 
Bed Bath and Beyond is ready to open their newest space in Brooklyn come November. The setting is Liberty View Industrial Park and it is a unique shopping venue, which will include a buybuy BABY, a Cost Plus World Market, a Harmon store and well as Bed Bath and Beyond.
 
“We're excited to this new iteration of the blending of our physical and digital capabilities as we move towards a more experiential shopping environment,” said Temares.
 
The retailers newest retail distribution facility in Lewisville, Texas will be a new facility opened for inbound freight during the second quarter, and is targeted to begin shipping to customers in October.
 
“Over time, this 800,000 square-foot facility will be able to fulfill orders for all our concepts and improve our overall delivery capabilities,” Temares said. “We continue to assess our supply chain network for opportunities to achieve greater efficiencies as we build world class fulfillment capabilities.”