Most recently chief commercial officer at Beautycounter, Wu will be tasked with growing Buybuy Baby and its customer base by executing the strategy and capital investment outlined during the retailer’s Investor Day in the fall. As part of this, she will work to introduce customer-inspired private-label brands, as well as extend the product range to include items for young children.
Wu has more than 25 years of retail and business experience, including serving as chief commercial officer and general manager of the baby division at The Honest Company. She’s also held senior management roles at Mattel, Inc. and Walmart.
She will report to John Hartmann, executive VP and COO at Bed Bath & Beyond, and president of Buybuy Baby.
Bed Bath & Beyond plans to add 50 new Buybuy Baby stores in the next three years.
“Buybuy Baby has exceptional growth potential, providing us with a unique opportunity to extend our authority in the category by creating stronger and longer-lasting relationships with new and expecting parents,” said Hartmann in a statement. “I am very pleased to welcome Patty, whose exceptional expertise will help accelerate our plans, drive meaningful change as we implement our ambitious growth strategy to unlock the potential of this business, and serve customers across the magic moments in their lives."
"I am excited to join Buybuy Baby, which has played such a key role for many expectant and new parents, by providing support, guidance, and solutions as families continue to manage in the new normal. As a truly omni-always retailer, buybuy BABY is a partner to parents however they choose to shop and I am honored to join an organization of dedicated associates who have worked tirelessly to serve its customers during these unprecedented times," said Wu.