Bed Bath & Beyond's "Enjoy the Present" holiday campaign.
Bed Bath & Beyond will expand its Black Friday and Cyber Monday promotions this year and offer an extra 5% off in-store purchases, including curbside and store pickup orders.
Thursday, Nov. 26to Saturday, Nov. 28, Black Friday offers will include 20% off entire online purchases or 25% off entire in-store purchases (curbside and store pickup included). Customers can also go in stores to get 25% off their total purchase, no coupon necessary, all-day Friday, Nov. 27 and Saturday, Nov. 28. The move may be a holiday tactic to reduce delivery strain this season by pushing shoppers to pickup at the store.
In addition to promoting its curbside and in-store pickup fulfillment options, the retailer is giving Beyond+ members 25% off their entire purchase any way they shop from Wednesday, Nov. 25 through Saturday, Nov. 28.The retailer’s Beyond+ loyalty program costs $29 annually and members normally receive 20% off their entire purchase with free standard shipping throughout the year.
“Beyond+ is the secret weapon to save and our expanded Black Friday and Cyber Monday promotions, daily deals and gifts of the week, mean there are more ways to take advantage of incredible value than ever before,” said Cindy Davis, EVP and chief brand officer of Bed Bath & Beyond and president of Decorist. “We want our customers to be able to shop however and whenever they are most comfortable, so we've made it faster, safer and easier than ever to shop through our new BOPIS, curbside pickup and same day delivery services. And we know more customers will be celebrating the holidays at home so we're providing design ideas and holiday tips to inspire our customers to get their homes holiday ready.”
Bed Bath & Beyond will also offer two-day deals in-store for Black Friday (while supplies last); on popular holiday items. Online deals will continue through Cyber Monday with a $100 My Funds Rewards (valid for 30 days) for every $300 spent online only, all day Sunday, November 29 and Monday, November 30. Bed Bath & Beyond’s newly introduced Same Day Delivery service is available at a flat rate fee of $4.99 for orders over $39.
Bed Bath & Beyond's Enjoy the PresentHoliday advertising campaign focuses on how every moment this holiday is a gift and invites us all to enjoy the present. The campaign will run across digital channels, including Facebook, Instagram, Pinterest, Hulu and YouTube.