Bed Bath & Beyond shared details on its revamped New York City flagship store and launched a new scan-and-buy feature to mark the occasion.
The 92,000-square-foot store, located in Manhattan’s Chelsea neighborhood, has been closed for modernization since December and officially reopens Thursday, July 22. Included with in the retailer’s three-year, $250 million remodeling investment, the storefront now features an improved layout and in-store digital shopping tools via Bed Bath & Beyond’s mobile app.
As part of this, the company is introducing a new scan-and-buy feature in the app that lets consumers make purchases and bypass the checkout line. It is also testing the feature in a couple other stores, a Bed Bath & Beyond spokesperson told RIS, and will then be going wide with the technology.
The company is also using the new store to mark its commitment to the bed, bath, kitchen and dining, indoor décor, and organization categories, while simultaneously streamlining its merchandising. The new store design eschews narrow aisles with stacks of SKUs for wider aisles, lower sight lines and more organized products. The bath section has also been upgraded with higher-quality tiled floor to mimic an at-home feeling.
It also strives to reduce its carbon footprint through LED lights vs. the previous fluorescent, as well as with installing occupancy sensors, lighting timers, and HVAC and temperature control upgrades.
In addition to featuring a shop-in-shop with the Casper direct-to-consumer brand, the flagship will also include on-site mixologists to promote the SodaStream brand, along with lessons, drink recipes and product demonstrations. The designated Café 3B area will have a barista serving La Colombe coffee.
There will also be more than 20 merchandising experiences for such brands as Dyson, Google and Bed Bath & Beyond owned brands; the store even features what the retailer is hailing as the only interactive vacuum display in New York City.
QR codes fixated throughout the store enable shoppers to find products in different sizes and colors than what may be offered in the store. They can also create registry lists and view additional product info in the app through an “in-store shopping” mode.
In addition to a designated area for BOPIS orders, the flagship is also part of Bed Bath & Beyond’s store network to fulfillment same-day delivery orders in Manhattan.