Benchmark Your Tech Readiness Against the Industry's Best
Throughout the year RIS publishes a number of research studies to benchmark retailers’ tech firepower and investment plans. We pride ourselves on this research as it helps retailers build and maintain their tech roadmap and compare their capabilities to the rest of the industry.
Typically, we produce one piece of research per month on a variety of technologies that
touch every aspect of the retail enterprise. This issue, however, is literally overflowing with
RIS research. We have three studies in this issue including two benchmark research studies and one targeted research report. I encourage you to read all three reports from start to finish as they include real-world insight that goes beyond the numbers and will help you plan your go-forward strategy.
Here is a quick look at some of the key findings from the three reports as an appetizer to the full-course of exciting data points to come:
Customer Engagement Tech Trends Study. Our fourth annual look at the state of shopper engagement was enhanced this year with the addition of IDC Retail Insights as our retail partner and Leslie Hand as our principal analyst. As the balance of power continues to sway toward the consumer, retailers are increasing their strategic focus on building meaningful engagement with shoppers. Retailers named personalized marketing (49%), leveraging social media (37%), omnichannel/unified commerce (25%) and advanced analytics (20%) as key customer engagement initiatives over the next 18 months.
Grocery Tech Trends Study. RIS’ second annual grocery study examines the grocery tech revolution and how new players in the space — Amazon, Lidl, Aldi and others — are reshaping the grocery landscape and driving digital investment. No longer can grocers be considered technology laggards — not one grocer reported a decrease in IT spending, in fact, over 80% will be increasing their IT investment. Where are grocers investing? Developing digital capabilities (85%), store upgrades and growth (65%), new payment alternatives (58%), becoming fully omnichannel (33%) and analytics-driven decision making (27%) just to name a few. Check out the for study for a deep-dive analysis of the segment.
Unlocking the Mobile POS Experience. The point of sale has always been a pivotal piece of the shopping experience, and its value has only increased when it broke free of the cashwrap. This targeted research report examines how mPOS is helping retailers provide unique and relevant brick-and-mortar experiences. According to the report, accessing real-time inventory (58%), enabling associates to sell products not carried in stores (44%), and enabling stores to increase labor productivity (44%) are retailers’ three most important mobile POS objectives to improve store performance.