Big Y Launches myPicks Online Ordering

Learn how an automated micro-fulfillment center supports Big Y’s newest e-commerce platform and shopper experience.
Jamie Grill-Goodman
Senior Editor
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a car parked on the side of a road
A 12,000-square-foot center adjacent to the World Class Market allows for a relevant selection of all fresh foods to supplement the automated portion of each order. 

Big Y has launched their newest e-commerce platform, myPicks online ordering, to provide one more option for customers to shop for groceries.

Headquartered in Springfield, MA, Big Y is one of the largest independently owned supermarket chains in New England. myPicks is an online shopping experience that provides a contactless way for Big Y customers to get their food by clicking through their order online for curbside pickup. Big Y now has the technology in place to manage the nuances and complexity of both food safety and quality y for their online shopping service, in partnership with an unnamed software provider.

“We are constantly searching for ways to improve the shopping experience for our customers,” said Big Y chief operating officer Michael P. D’Amour. “They’ve taught us the importance of having our own e-commerce option this past year, as demand soared due to the coronavirus pandemic. We are excited to launch our new online shopping service for those customers interested in e-commerce. We look forward to expanding our digital capabilities in the future as we roll out to other locations throughout our marketing area.”

Plans for the physical order assembly area in Chicopee, MA began in late 2019 and construction was completed last fall. This automated micro-fulfillment center houses 20,000 of the most popular items sold at Big Y. Having this 12,000-square-foot center adjacent to their World Class Market allows for a relevant selection of all fresh foods to supplement the automated portion of each order. Big Y’s trained e-commerce shoppers combined with years of supermarket experience for selecting the best and highest quality fresh foods for myPicks.

Big Y has been testing their new service over the past several weeks. Once fully operational, they will be able to provide online orders for over 7,000 customers a week from this Chicopee location. By the end of the year, customers will also be able to pick up their online orders via temperature-controlled totes in secure lockers at the following additional Big Y locations in Massachusetts: Cooley St. Springfield, East Longmeadow, Longmeadow, Ludlow, South Hadley, Westfield, Westfield Shops, West Springfield and Wilbraham.

Big Y’s myPicks online ordering service carries no additional fees for orders of $40 or more. Additionally, Big Y customers visit for alternative at home delivery options.