Billabong Deploys Singular Commerce Platform

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Billabong Deploys Singular Commerce Platform

Billabong is consolidating its tech stack.

Billabong International Limited has selected the Aptos Singular Commerce platform to support continuous innovation in omnichannel retailing across its global enterprise.

The Aptos, Inc. solutions Billabong plans to deploy include Aptos Store for point of sale, Customer Relationship Management, Enterprise Order Management, Merchandising, and Audit and Operations Management — all in the cloud.

Billabong will be able to blend its physical and digital retail channels and support orchestration of complex omnichannel journeys through a single view of customers, inventory, orders and more.

“Aptos’ global presence, leading cloud-based technology, and professional services and implementation team were important considerations in our selection process,” said Michael Yerkes, SVP, global operations of Billabong International Limited.

With Aptos’ Singular Commerce platform and end-to-end cloud solutions, Billabong will integrate every part of its retail enterprise to enable truly seamless customer experiences — no matter where, when or how its customers shop.

“Getting retail innovation and omnichannel transformation right is critical, requiring proven technology solutions, a rigorous implementation discipline, and a spirit of collaboration and partnership,” said Noel Goggin, Aptos CEO and culture leader. “We’re excited to walk this path with Billabong, with the shared understanding that retail reinvention is a journey. Aptos’ global resources will ensure we’re there every step of the way to accelerate growth and speed-to-value, in lock-step with Billabong’s strategic vision and customer expectations.”