The brand partnered with virtual reality tech developer Emperia to design an experience that adds an innovative twist to shopping. Emperia says it created a SaaS platform that “enables creative control for retailers and brands to update merchandise and change store decor so that maintaining a virtual space becomes seamless and completely aligned with retailers' physical store operations.”
“We are honored that Bloomingdale's chose to partner with Emperia during a time where the company is marking its 150 year celebration, highlighting its historic achievements and contributions to the fashion world through their unique retail approach,” said Olga Dogadkina, co-founder and CEO of Emperia. “highlighting their continued mark on the fashion industry, they keep pushing the limits of innovation, serving as an example of how to use cutting-edge technology that creates a highly- engaging, memorable online shopping experience.”
Read More Interactive Store Experiences
One bride will be saying “yes” to the virtual dress soon – Taco Bell is kicking off a contest to award a Web 3.0 wedding within a replica of the retailer’s Las Vegas Wedding Chapel and Cantina in Decentraland. Read more.
Amazon Fashion has launched new retail technology to help shoppers make footwear purchases and possibly avoid returns. Read more.
Home improvement retailer Lowe’s is no longer helping to build solely in the real world. The company has launched construction efforts in its first metaverse experiment, building a hub through which it provides free downloads of product assets. Read more.
Nike’s newest retail concept opened in Seoul. The store merges in-person shopping with digital experiences, offering consumers a content studio where they can leverage the brand’s customizable backdrops to create content on their social media channels. Read more.
Walmart is bringing its products to life with two new augmented reality features for its mobile app. One tool will allow consumers to view how Walmart goods appear in their own homes, while the other will provide valuable product information. Read more.
Pacsun is already embracing NFTs, and it has jumped further into the metaverse by participating in ComplexLand 3.0 — a virtual, multi-day festival where visitors can shop for exclusive products. Read more.