Brookshire Brothers Improves Sales and Reduces Shrink with Prescriptive Analytics

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Brookshire Brothers Improves Sales and Reduces Shrink with Prescriptive Analytics


Brookshire Brothers is leveraging next-gen prescriptive analytics to crack tough-to-solve cases involving markdown abuse, post voids, and other criminal activity by associates and external subjects, including ORC rings. The Profitect Inc solution empowers the retailer to uncover new ways its profitability is being impacted.

The grocery and convenience retailer has been a Profitect customer since 2014, relying on its Sales and Exception Based Reporting (EBR) module to reduce fraud, improve compliance, optimize pricing, drive basket analysis, and improve associate efficiency, customer satisfaction, and more. By leveraging game-changing prescriptive analytics Brookshire Brothers  has uncovered creative fraud schemes that would have otherwise gone undetected, identified training opportunities to reduce process errors, and found ways to increase associates’ productivity.

“As an organization, we realized we needed to take our asset protection department in a new direction, and in order to do so, we needed a tool to bring information to us instead of having to manually search for issues,” said Brian Lair, vice president, asset protection, Brookshire Brothers. “We chose Profitect’s prescriptive analytics for this purpose. The information they deliver is now provided to us in the form of an opportunity. This allows us to easily search and react to multiple potential internal issues, increase productivity, and identify any possible training concerns.”

Using this prescriptive analytics vs a standard EBR approach, Brookshire Brothers was able to identify:

  • Employee loyalty abuse
  • Excessive markdowns of merchandise
  • Vendor coupon fraud
  • Fictitious refunds
  • Cashiers with excessive void activity
  • Low performing department sales per customer
  • Excessive credit card use daily
  • Fraudulent credit cards being used to purchase fuel
  • Training sales activity