Brookshire’s and Weis Markets Deploy Personalization Intelligence Engines

Tim Denman
Editor in Chief
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Brookshire’s and Weis Markets are deploying personalization intelligence engines to enhance the shopping experience, boost engagement, and improve customer satisfaction.

The technology is being provided by Mercatus, a digital commerce solutions provider. Mercatus AisleOneis available as a standalone solution or an enhancement to the Mercatus Integrated Commerce Platform.

With the solution both Brookshire’s and Weis Markets can tap into shopper data and behavior, using sophisticated machine learning algorithms to serve relevant product content to customers throughout the shopping journey.

Brookshire’s and Weis Markets can now:

  • Generate automatic personalized catalogs and search results tailored to each individual shopper.
  • Utilize a deep well of shopper data from online and in-store inputs.
  • Serve personalized product suggestions based on shoppers’ basket, past purchase and adjacent profile data.
  • Enhance the overall shopping experience for a faster, more enjoyable checkout process.
  • Gain full transparency into and control over their customers’ data and product recommendations.

“A year ago, we launched online ordering with curbside pickup service to 100 stores across Brookshire’s, Super 1 Foods and FRESH by Brookshire’s banners,” said John D’Anna, chief strategy officer, Brookshire Grocery Co. “Now, we are excited to expand our partnership with Mercatus by adding AisleOne personalization to our online shopping capabilities and creating a more personalized, convenient and enjoyable customer experience.”

With AisleOne, grocery retailers are able to take advantage of proprietary machine learning algorithms that analyze the extensive shopper data touch points across the entire online shopping journey, from engagement to checkout. Combine these insights with in-store transaction data, and regional grocers gain the ability to offer a unified shopping experience as unique as every customer.

“At Weis Markets, we are always striving to better understand both online and offline shopping behavior to create engaging experiences for our customers,” said Ron Bonacci, vice president of marketing and advertising, Weis Markets. “We’ve already made significant progress with our company’s digital grocery shopping program since partnering with Mercatus. It will help us deepen our relationships with customers and personalize values and incentives."