California Closets announced the launch of an e-commerce platform with California Closets Essentials, a curated collection of best-in-class closet accessories designed to create a more comprehensive brand experience for customers.
Featuring an initial rollout of eight product categories and over 150 items, the private-label offering is assembled for superior performance and style, allowing the brand to become a full-service organizational resource
“This is an exciting and important opportunity for our brand as we look to extend and deepen our customer relationships, and remain an industry-leading source for custom closet solutions,” said California Closets CEO, Bill Barton.
California Closets Essentials launches with an exclusive collection of premium hangers, bins, watch winders, mirrors, and a wide assortment of luxe vegan leather valet and smart-storage accessories, as well as jewelry boxes and stackable trays. A pre-selected range of sizes, materials, and colors that complement California Closets’ best-selling finishes further inspire clients with smart and elegant ideas for optimizing spaces, big and small.
“This is just the beginning of many highly-considered merchandising and product initiatives designed to set our brand apart,” said California Closets SVP and chief merchandising officer, Jill LaRue.