Canadian Plus-Size Retailer Addition Elle Part of Official NYFW Shows
Addition Elle, the Montreal-based fashion brand with more than 30 years of experience catering to plus-size women, is once again taking its fashion democracy message to the runways of New York Fashion Week. While the brand is on its third year at NYFW, this will be the first time Addition Elle will be showing as part of the official shows, indicating just how far the brand and the fashion industry have evolved.
Addition Elle will be showcasing its Fall/Winter collections from boundary-breaking supermodel Ashley Graham and body-positive role model Jordyn Woods. Then, taking a page from the new "see now, buy now" retail model that is sweeping the industry, Addition Elle will open a weeklong pop-up store inviting women to bring the runway home with them.
"We are so excited to be a part of the IMG Fashion Week schedule and to share the fashion-forward collections that demonstrate there are no limits with regard to size," says Roslyn Griner, vice president of visual planning and marketing at Addition Elle. "We want to share our brand with our fans in the U.S. with the launch of our Pop-Up shop and new U.S. website."
In partnership with IMG, Addition Elle will continue to make an impact on the fashion world by unveiling its designs at Skylight at Clarkson Square on Mon., Sept. 11, 2017 at 1:00 p.m.. A highlight from these lines is the capsule collection for Love and Legend designed in collaboration with Jordyn Woods. Also, a main feature of the show will be the latest offering in Ashley Graham's eponymous line, in both fashion-forward styles and her must-have Essential line.
Immediately following the show, Addition Elle will open the doors to its first-ever New York City pop-up shop offering not only the NYFW catwalk looks but its entire gamut of private-label brands. Addition Elle fit experts will be on hand for bra fittings and style tips and the weeklong pop-up will feature an exciting schedule of special events and surprises. A complete schedule will be released soon. The shop will be open from Mon., Sept. 11 through Sun., Sept. 17, from 11:00 a.m.- 6:00 p.m. and located at 134 Fifth Ave..
The show and the shop are all part of Addition Elle's ever-expanding footprint in the United States, as the company is using this fashion event to launch its localized U.S. site. This new initiative means faster more reliable deliveries and special U.S.-only events and promotions.