Convenience store Circle K is launching two new programs for summer travelers ahead of National Road Trip Day on Friday, May 28. Sip & Save, a new monthly beverage subscription program, and Scan To Win, a summer fuel promotion, will run through July 5.
According to AAA Travel, nine out of 10 Americans are expected to take a road trip this Memorial Day weekend, a 60% increase from last year.
“Circle K is here for every journey and as more people hit the road this summer, we are proud to offer a new beverage subscription program and fuel promotion to help them save money and make their trip more enjoyable,” said Kevin Lewis, chief marketing officer at Circle K.
The Circle K Sip & Save beverage subscription program lets customers can choose any one of Circle K’s coveted beverages – including iced tea, iced or hot sustainably-sourced coffee, Polar Pop and Froster – in any size cup, each day for just $5.99 a month. Consumers are encouraged to sign up with a mobile number at checkout to start.
To entertain and bring to life the new beverage offering, Circle K is partnering with the one and only orange-soda lover, actor and comedian Kel Mitchell. “I am so excited to partner with Circle K for their new Sip & Save program for the summer. It felt like a natural fit to help them promote their new beverage subscription which, of course, includes orange soda Polar Pop,” said Kel Mitchell.
Circle K is also launching Scan To Win, a digital game at the pump starting May 26 where customers have a chance to save up to 99 cents per gallon on their next fill and win thousands of instant daily prizes. People can play the game by scanning the campaign QR code at participating stations, including branded fuel partners and Circle K Fuel branded locations.
Circle K is also partnering with tenured road trippers, Idle Theory Bus, The Mom Trotter and Our Home on Wheels to encourage others to seek out adventure. The retailer is asking shoppers to “share your journey with Circle K this summer” on Facebook and Instagram.