ColourPop Doubles Down on Customer Centricity
Beauty company ColourPop has partnered with Qubit as part of the company’s new focus and investment in digital customer experience. The beauty products company has become famous for taking new product lines from concept to market in a couple of days, by choosing Qubit that agility and scalability can be matched for the online business.
“From a first-time visitor to our ColourPop Fanatics, we're all about listening to our audience,” said Brittney Juge, manager of analytics, “We're thrilled to be partnering with Qubit to bring customer-centric experiences to life and be able to leverage an incredible amount of data to do that.“
ColourPop will use Qubit to understand their customers based on the data they are collecting. From that point, ColourPop will then identify different groups based on trends, behaviors and customer lifecycle stage. This will be done leveraging the artificial intelligence capabilities of the Qubit platform. Once different groups have been identified ColourPop can then surface segmented personalizations depending on the most relevant experiences for each group, for example social proof or abandonment recovery.