Columbia Sportswear Implements Payment Data Solution

Columbia Sportswear has implemented a new payment data solution from the collaborative efforts of Equinox Payments, Voltage Security and Merchant Link. This cloud-based solution protects sensitive point-of-sale payment data and reduces Columbia's PCI scope by reducing the retailer's requirement of storing any payment data on its network.
The implementation across Columbia Sportswear's 54 U.S. retail locations will be completed by April 2012. The company can now secure transactions and, in the future, scale the solution to include contactless, electronic wallets, and EMV.
"Our customers have high expectations when it comes to the quality of our products and the security of the payment information they entrust us with," said Susan Leafe, retail application manager for Columbia Sportswear Company in a statement. "Equinox Payments, Voltage Security and Merchant Link have come together to enable a comprehensive, reliable payment solution that significantly reduces information security risk for us and for our customers, while providing the scalability and ease of maintenance we desired."
With Equinox Payments' next generation L5300 payment system the data is captured through an integrated contactless reader and features Equinox's remote key injection system. This allows a retailer to initiate on-site, in-store terminal key injection quickly and securely for debit card transactions. For credit card transactions, Voltage Security's encryption technology features stateless key management, and offers protection of payment data from swipe to processing and works with PIN debit encryption. Merchant Link's card-based tokenization technology enhances security and marketing analytics as well as ensures successful settlement through gateway service.