Perhaps nothing embodies the symbiotic nature of Christmas and retail as the Eartha Kitt 1953 Classic “Santa Baby.” Commercialism has always been an integral part of our modern yuletide celebrations.
Glass remains one of the oldest and most-trusted packaging materials, with a history dating back over 5,000 years. See how it has evolved across CPG manufacturing.
What Werner Graf learned down in New Orleans very early in his career was that there was really only one way to drive big wins — especially in a stoic, mundane business that had been frozen in time: innovation. Learn more.
This isn't another article on the inflation-adjusted cost of flowers or comparing same-store sales of candy hearts at Walmart. It’s not about flowers and lace-cut cards. It’s about the marriage, not the honeymoon.
Today's sellers need to appear in a lot of different places to maximize consumer reach throughout the buying process. While it may seem overwhelming, here are steps to accelerate your brand on the path to e-commerce excellence:
Companies need to find new sources of efficiencies, and one of the key levers would be to look at unlocking value in the way CPG companies manufacture products.
Consumers expect brands to understand their unique lives and needs and respond with customized solutions. If the experience they encounter on their journey is poor, or if they can’t find the brand they are looking for, they won’t hesitate to switch brands.
Now more than ever, it’s essential for CPG and retail to learn from the past, optimize the present and align with the future through unified partnerships.
Digital transformation as we've been doing it is not enough. It won't deliver the innovation and operational resilience needed to win in today’s constant change and challenge. Companies that can embrace systems thinking will accelerate value from their digital transformations.
