The Cross-Channel Experience

The sixth annual RIS News Cross-Channel Retail Executive Summit, “Reinventing Shopping,” produced in conjunction with the first annual Social Mobile Convergence Forum, drew more than 65 retailers to the October 3-5 event in San Antonio, TX. They heard from industry experts, analysts and other retail executives about how to better operate and compete in a multi-channel marketplace.

Keynote speaker Bernard Luthi, CMO and COO of Rakuten’s, kicked off the social, mobile, local theme with “Harnessing the Power of Digitized Commerce.” Noting that one-third of the world is online, retailers must make online shopping easy for the remaining 66% of shoppers as they arrive.

At the conference, RIS presented the ninth annual Fusion Awards to five retailers: Neiman Marcus for Cross-Channel Innovation, REI for Cross-Channel Customer Experience, Moosejaw Mountaineering for Cross-Channel SMB, Cabela’s for Mobile Convergence, and Target for Social Convergence.
Edgell Knowledge Network’s research director Gaurav Pant and RIS group editor-in-chief Joe Skorupa presented results from the sixth annual Cross-Channel Tech Trends Study, noting that 15% of retailers expect to spend more than 50% of their technology budget on cross-channel initiatives in 2015.

The next RIS event will be Rock & Roll Retail 2013, taking place January 14 at B.B. Kings Blues Club, Times Square, NY. Visit for more information.

Scenes from the Cross-Channel Retail Executive Summit: (Top row, l-r): Joe Skorupa, RIS group editor-in-chief presents a Fusion Award to Mark McKelvey, divisional VP of retail solutions for REI; Adam Blair, RIS executive editor presents a Fusion Award to Amber Reimer, social experience manager for Target Corporation; (Center row): Joe Skorupa and Gaurav Pant, EKN’s research director, present the 2012 Cross-Channel Tech Trends Study;(Bottom row, l-r): Bernard Luthi, CMO and COO, Rakuten’s presents the opening keynote; Karen Peters, Cabela’s project manager, accepts a Fusion Award; Jeff Rosenfeld, VP of customer insight & analytics for Neiman Marcus, accepts a Fusion Award.