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Customer Analytics

A collection of news, articles and other featured content about Customer Analytics.

Walgreens Tapping Into Loyalty Data to Steer 2021 Pandemic Marketing

If 2020 was the year of throwing out the digital marketing playbook and starting over, then 2021 may shape up as the year of giving back and reconnection — and perhaps a moment to not be so serious all the time.

Ulta, Sephora and other forward-looking brands understand that partnerships with large retailers do more than expose them to a larger audience. Learn why.

Wakefern Food Corp., the largest retailer-owned cooperative in the United States, is expanding its relationship with consumer intelligence provider Catalina to help brands better understand shopper behavior.

With the launch of the Walgreens Advertising Group (WAG) media network, the retailer placed itself in good company with drug store chains like CVS and Rite Aid that are looking to serve as a new connection between brands and consumers.

Price Chopper Supermarkets and Market 32 will leverage advanced machine learning algorithms to provide personalized, seamless experience for their customers. Learn how.

For DTC retailers, it’s not enough to have the right product at the right time — not unless you want to become a one-hit-wonder cautionary tale. Learn how Rothy's is investing more heavily in data and analytics to measure customer engagement and amplification.

To stand out in a vast sea of options, retailers are using clienteling technology to connect with consumers and deliver the personalized assistance that converts shoppers into repeat buyers — even if that encounter is now conducted at a distance.

With everything in flux, now is the ideal time for retailers to ensure their stores and sites are ready for those shoppers dashing through the stores, in-store or online, last minute. Most importantly, retailers need to understand how to cater to these last-minute shoppers to ensure a jolly customer experience.

Learn about the hottest tech trend helping aid today’s retailers in managing demand, promotions, fulfillment, assortment and more.

Consumers around the world intend to spend more on groceries and household goods in the coming weeks, according to a tracker from Deloitte, with both bargain hunting and stockpiling behavior holding steady during the pandemic.

VIEW ON-DEMAND! \ How can retailers harness the power of big data to drive customer loyalty and improve business outcomes?

During this hyper-competitive retail landscape, Ulta Beauty is getting creative in its efforts to build loyal customers, including leveraging digital experiences and experimenting with mobile point-of-sale to develop personalized interactions.

The Tapestry house of luxury brands, which includes Coach, Kate Spade and Stuart Weitzman, will leverage new customer data platform products to generate comprehensive customer profiles, serving as a foundation for predictive analytics to improve customer interactions.

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