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Customer Analytics

A collection of news, articles and other featured content about Customer Analytics.

How to Ensure that the Data Retailers Collect Is Put to Good Use

Group customer data can guide retailers to design the correct marketing strategy, promote the right products to the right people, and make sure that all their efforts are highly targeted. 

Privacy, AI, and Data: Impacting the Changing Landscape of Customer Experience

While AI and machine learning (ML) offer retailers great leaps toward offering exceptional customer experiences, customer data lies at the heart of these operations, and protecting that data will be key as retailers implement automation and personalization strategies.

In order to adjust to the new demands of seamless customer-centric experiences, grocers are taking hard looks at their operations and the tech powering them.

Tractor Supply Company says it’s putting its customer data into action and using artificial intelligence to communicate one-on-one with customers.

Given its crucial spot in the entire path to purchase, choosing and implementing a POS can be nothing short of nerve-wracking. We take a deep dive into the evolution of the POS systems delivering transformative shopping experiences.

Analytics Unite: The Summit for Retail and Consumer Brands (formerly RCAS) is coming in 2020! For the 7th year this can't miss event assembles retail and consumer goods leaders who will show us how to drive analytics with purpose.

Pet Supplies Plus is tapping Nielsen Global Connect to extend its understanding of the lucrative pet consumer landscape.

CVS plans to complete around 600 HealthHUBs this year, 1500 by the end of 2021. Hear from CVS CEO Larry Merlo on the rapid rollout and how CVS is extending the intersection between data analytics and technology it has created to health outcomes.

Consumers are craving shopping experiences that meet their immediate needs at any particular moment along the shopping journey. The need to unify data across the enterprise from different sources and to capture in-store data, has never been stronger. Learn how a customer data platform transforms touchpoints into exceptional experiences.

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