The new additions will enable suppliers to access ad placements on Topsmarkets.com, shopper-targeted off-site ad placements across programmatic media and paid social, and real-time sales reporting at the UPC level.
The pandemic is exposing an area of opportunity for grocers: investing in advanced behavioral analytics and marketing technology tools. Lack of attention to these important tools can hurt a business's long-term growth and operations.
Today’s pandemic-era retailers require data strategies that can support their rapidly shifting customer engagement needs. Discover how Parkland Stores developed an innovative data and analytics team that is leveraging next-gen tech to drive loyalty and business growth.
If 2020 was the year of throwing out the digital marketing playbook and starting over, then 2021 may shape up as the year of giving back and reconnection — and perhaps a moment to not be so serious all the time.
Wakefern Food Corp., the largest retailer-owned cooperative in the United States, is expanding its relationship with consumer intelligence provider Catalina to help brands better understand shopper behavior.
With the launch of the Walgreens Advertising Group (WAG) media network, the retailer placed itself in good company with drug store chains like CVS and Rite Aid that are looking to serve as a new connection between brands and consumers.
For DTC retailers, it’s not enough to have the right product at the right time — not unless you want to become a one-hit-wonder cautionary tale. Learn how Rothy's is investing more heavily in data and analytics to measure customer engagement and amplification.
To stand out in a vast sea of options, retailers are using clienteling technology to connect with consumers and deliver the personalized assistance that converts shoppers into repeat buyers — even if that encounter is now conducted at a distance.