Customer Analytics

An ability to adapt to changing behaviors requires that retailers have a single customer view, one that goes across their typical data, process and channel siloes.

When Freshly, the Nestle-owned subscription service focused on delivery healthy prepared meals, wanted to boost its personalization efforts, the company knew it had to get a better grip on its data management.

Pricing products correctly is a market differentiator that helps attract and retain fickle consumers in an increasingly competitive marketplace. See where you pricing capabilities stack up against the industry.

Growth in member demand outpaced total digital growth to hit a new record of $3 billion, supported by strong member engagement, average order value and buying frequency.

Global fashion retailer Vivienne Westwood has teamed with customer data platform (CDP) provider Mapp to advance its digital communication strategy while delivering personalized and targeted customer communications.

Today’s retailers are eager to cruise right past the recovery stage and instead situate themselves just a hop, skip, and a jump away from the future. RIS fielded some inside perspective of today’s retail analytic investment priorities through a chat with automotive retailer Servo Pacific.

Many consumers know what PepsiCo is, and what it does, but they may not know why they do it. According to Jeff Swearingen, SVP-Demand Accelerator, PepLabs & GBS, “What I would tell them is that at PepsiCo, we really exist to create smiles.” Learn why.