Customer Analytics

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Customer Analytics

A collection of news, articles and other featured content about Customer Analytics.

The retailer’s new data-driven app helps customers make more informed, healthier purchase decisions while simultaneously tailoring the path to purchase.

Who are the people in your neighborhood? Nike analyzed buying patterns, app usage and engagement of local LA-area NikePlus members to curate its first Nike Live concept store. Get a peek at the design, inventory and features, before the store opens to the public.

Download this Trendagram to learn how WiFi analytics can help you tap into a wealth of customer data to reveal clear customer behavior patterns that can supercharge your business.

RIS explores three of the hottest topics in supply chain today: hyper localization, last-mile innovation and collaboration. Learn how to meet the needs of today's shoppers with a fluid and dynamic, real-time supply chain.

Personalization, Personalized Marketing

Mega-retailers and mega-vendors are aggressively investing in ways to hack our basic human senses. They are using biological data and human emotion algorithms that fuse the physical, digital and biological spheres.

As the arts and crafts segment continues to struggle, industry leader Michaels is deploying a host of new technology to greater connect with core customers and lure casual shoppers to the brand.

It has been widely reported that Microsoft is hard at work developing an Amazon Go type solution to capitalize on the cashierless craze. Is this a smart investment, or a waste of resources? Industry experts share their thoughts.

The luxury apparel retailer’s new infrastructure enables deep analytic insight while simultaneously providing vital network redundancy, ensuring its stores are always connected.

Data science is the foundation of Stitch Fix’s success, helping the brand grow from startup to billion-dollar retailer in just seven years. Learn how it leverages big data to personalize the experience and grow its offerings.

Adore Me in the age of #metoo

Over-the-top sexy is not a well-received message in the age of the #MeToo movement and it is forcing women’s apparel retailers to re-examine the way they depict women. So, how is Adore Me responding?

Walmart is the biggest retailer on the planet, but it strives to be much more. It wants to be one of retail’s biggest disruptors. Read on and catch up on Walmart’s latest cutting-edge initiatives and strategies it feels places it on the leading edge.

What if you could not only save the sale, but reengage shoppers when items are out-of-stock online? Uncover how this outdoor sporting goods retailer uses an e-commerce service to make its marketing more personal with the added benefits of improving its assortment planning.

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