Customer Analytics

Learn by example from leading companies like Mars and Yum! Brands to optimize forecasting and expansion through deep learning and spatial analytics.

In this edited webinar transcript, Fetch Rewards’ Wes Schroll shares how the company creates unique, rewarding experiences for shoppers, while providing brands and retailers with differentiated market and loyalty insights. Learn more.

Retail marketing and automation have seen a huge synergy recently. So how exactly can your business jump aboard and make automation work in their favor? Learn here.

Many brands, especially small- and medium-sized businesses, often lack the resources to invest in lasting relationships with their customers. So what are the costs to look out for in today’s market and how can brands overcome these by generating valuable first-party data? Find out.

Dig into the data of the annual “Retail and Consumer Goods Analytics Study” to discover which areas of analytics focus should be prioritized; the steps needed to adopt new technologies and platforms that support these efforts; and, ultimately, how to analyze insights to better inform strategies acro

In launching its first consumer loyalty program, General Mills will not only build up its first-party data library, but the company also sees a path for it to mutually benefit its storied Box Tops for Education program.

EVP, chief marketing and IT officer of David’s Bridal Kelly Cook tells RIS how the company shifted gears during a pandemic to strengthen loyalty even as weddings were shuttered. Learn more.

RIS and CGT’s annual "Retail and Consumer Goods Analytics Study" benchmarks the retail and consumer goods industries’ analytic maturity and identifies key investment trends. Learn where your company ranks among today’s leaders.

Discover how the Coach and Kate Spade parent is harnessing analytics to augment its creative processes with a deep understanding of its customers, helping sales despite price increases.

We sat down with Michele Driscoll, VP of customer engagement, loyalty, personalization and promotions at CVS Health, to get a deeper look into one of the longest running loyalty programs in the drug store space, and the overall landscape of loyalty in today’s volatile environment.

RIS sits down with Brian McAllister, Burton Snowboards' director of global operations, and Jeff Lord, VP of global direct and digital commerce, to get the inside story on the retailer's massive digital transformation.