Customer Analytics

Nike Zones in on Consumer Engagement With Digital Approach: How Mobile Apps Drive Value and Membership Growth
Consumer-direct acceleration, said John Donahue, president and CEO, is fueling Nike’s marketplace approach, allowing the company to directly connect with consumers no matter where they shop. Key to this strategy has been Nike’s investments in digital experiences, primarily via its mobile apps.
3 Ways Retailers Can Use Decision Intelligence to Enhance Customer Experience and Boost Sales
Brands need to identify ways to tap into insight-rich data faster than their competitors to find smarter ways to meet shifting customer preferences and outflank the competition. Here's how.

Sponsored
Analytics
Understanding the ‘Where’ of the CPG Industry
Garnering an understanding of where and why consumers behave the way they do—in turn, maximizing brand performance is best achieved through spatial analytics.
Sponsored
Customer Analytics
Grocers Must Develop a Data-Driven Product Strategy
With changes in the way the public eats coupled with the need for sustainable food options grocers must reexamine their product strategies with a renewed focus on data.
Analytics
Walmart To Offer Supply Chain Partners Free Basic-Level Data Insights
Walmart will offer some insights from its new data monetization business free to its suppliers. Learn more.
Customer Analytics
Saatva Sees Significant Results From Digital Experience Analytics Investment
Luxury mattress brand Saatva has seen a notable uptick in exposure rates, conversion rates and overall engagement through their new digital experience analytics investment.
E-Commerce
How Retailers Can Enhance Their E-Commerce
In order to ensure their retail businesses are maximizing omnichannel efforts, industry leaders should run through the following checklist with their web and executive teams.
E-Commerce
3 Key Considerations for Driving Growth Online
How can brands encourage conversions with their business versus competitors? Gaining visibility into the consumer online journey is critical. Learn more.
Augmented Reality
Lowe’s Embraces the Power of Digital Twins
Lowe’s is optimizing its operations by allowing store associates to interact with its store’s digital data through a digital twin: a completely virtual replica of the physical home improvement store. Learn more.
Customer Analytics
Mars & Yum! Brands Get Closer to Customers With Spatial Analytics
Learn by example from leading companies like Mars and Yum! Brands to optimize forecasting and expansion through deep learning and spatial analytics.
Loyalty Programs
How Fetch Rewards Is Turning Loyalty Upside Down to Bolster Data Strategies
In this edited webinar transcript, Fetch Rewards’ Wes Schroll shares how the company creates unique, rewarding experiences for shoppers, while providing brands and retailers with differentiated market and loyalty insights. Learn more.
Marketing
A Quick Guide to Retail Marketing Automation and How to Make It Work for Your Business
Retail marketing and automation have seen a huge synergy recently. So how exactly can your business jump aboard and make automation work in their favor? Learn here.
Analytics
Navigating the Rising Cost of Acquiring and Retaining Customers? Generate More First-Party Data
Many brands, especially small- and medium-sized businesses, often lack the resources to invest in lasting relationships with their customers. So what are the costs to look out for in today’s market and how can brands overcome these by generating valuable first-party data? Find out.
Webinar Transcripts
Data Sharing & Analytics Achievements: Future-Proofing Retail and CG Success
Dig into the data of the annual “Retail and Consumer Goods Analytics Study” to discover which areas of analytics focus should be prioritized; the steps needed to adopt new technologies and platforms that support these efforts; and, ultimately, how to analyze insights to better inform strategies acro