Shoppers are used to the ease of online shopping and the depth of information digital commerce provides on products and retailers' values. But stores are still are core part of most retailers’ strategy and should be a living representation of the brand.
The continual evolution of consumer technology along with the effects of the pandemic have dramatically altered shopper behavior, further highlighting the need for enhanced digital transformation efforts across retail.
When Freshly, the Nestle-owned subscription service focused on delivery healthy prepared meals, wanted to boost its personalization efforts, the company knew it had to get a better grip on its data management.
Pricing products correctly is a market differentiator that helps attract and retain fickle consumers in an increasingly competitive marketplace. See where you pricing capabilities stack up against the industry.
Global fashion retailer Vivienne Westwood has teamed with customer data platform (CDP) provider Mapp to advance its digital communication strategy while delivering personalized and targeted customer communications.
Today’s retailers are eager to cruise right past the recovery stage and instead situate themselves just a hop, skip, and a jump away from the future. RIS fielded some inside perspective of today’s retail analytic investment priorities through a chat with automotive retailer Servo Pacific.
Artificial intelligence (AI) has been heralded as the real deal in retail for several years now, but implementing AI and getting it right is a complicated process. Retailers that are confused about how to move forward with AI are hardly alone.
Many consumers know what PepsiCo is, and what it does, but they may not know why they do it. According to Jeff Swearingen, SVP-Demand Accelerator, PepLabs & GBS, “What I would tell them is that at PepsiCo, we really exist to create smiles.” Learn why.