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Customer Analytics

A collection of news, articles and other featured content about Customer Analytics.

Privacy, Trust and Retailers’ Cookie Conundrum

Consumers want a customized, personalized experience when they visit a website looking for a product or service — a benefit that cookies are integral in providing. Caught up in the middle of this are the retailers that want to build trusted relationships.

Salesforce Releases Digital 360 to Personalize Customer Experiences

Salesforce’s new Digital 360 platform combines its Marketing Cloud, Commerce Cloud and Experience Cloud solutions into a single source of truth for personalizing customer experiences.

While COVID-19 has wrought great uncertainty, dramatic shifts in consumer behavior have also unlocked opportunities for savvy retailers. Learn how a next-gen tech infrastructure coupled with strong leadership can help seize these opportunities.

Retail leaders urgently need to get closer to their customers and understand their changing needs in real-time. Successful sellers are accelerating digital e-commerce transformations, enabling hyper-personalized omnichannel experiences and reimagining the in-store experience.

We are now entering a leadership and management true moment-of-truth — a test, if you will, with everything on the table. Make no mistake: A momentous market shift over the next 24-60 months is afoot.

REGISTER HERE! Date: September 1st at 2:00 PM EDT Consumer behavior is constantly evolving, that is nothing new ― but the onset of the COVID-19 pandemic has accelerated this ongoing evolution like never before.

A deep dive into the need for speed in forecasting, what COVID-19 has taught us about the value of statistical forecasting — and how corporate culture can make or break even the best tech stack.

VIEW ON-DEMAND!   Having a solid digital commerce game plan and being able to adapt to new ways consumers shop is top priority for all business leaders.

The pandemic has had a profound impact on shopper behavior and retail success, but will it last? One thing will. “Essential” retailing. Find out why.

Take a look at Nike's latest new store concept, Nike Rise, which aims to create a personalized shopping journey that connects consumers to real-time sports, their communities and one another.

Medallia, Inc. has announced an integration between Medallia Experience Cloud and Adobe Experience Platform (AEP) that gives brands comprehensive insights into the complete customer journey to deliver highly personalized real-time experiences that increase purchase frequency. 

vIEW ON-DEMAND!   Retailers and consumer goods companies need to be able to react seamlessly in real-time to unforeseen challenges. The worldwide COVID-19 crisis exposed holes in their ability to effectively predict and meet unprecedented demand.

The new personalization platform will allow Walgreens to launch an individually tailored prescription experience and Boots to launch a bespoke beauty experience, among other personalized offerings. Get the details.

Retail and Consumer Good Analytics Study 2020

RIS and CGT uncover the analytic shifts happening in retail and consumer goods today and benchmark the industry’s analytic maturity in this interactive and exclusive report.

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