Customer Analytics

Hershey is monitoring both qualitative signals from consumers and quantitative retail trends, and triangulating the data to serve as a value driver.

The pandemic is exposing an area of opportunity for grocers: investing in advanced behavioral analytics and marketing technology tools. Lack of attention to these important tools can hurt a business's long-term growth and operations.

Catch up on all the great educational content from Analytics Unite 2020.

Today’s pandemic-era retailers require data strategies that can support their rapidly shifting customer engagement needs. Discover how Parkland Stores developed an innovative data and analytics team that is leveraging next-gen tech to drive loyalty and business growth.

If 2020 was the year of throwing out the digital marketing playbook and starting over, then 2021 may shape up as the year of giving back and reconnection — and perhaps a moment to not be so serious all the time.

Ulta, Sephora and other forward-looking brands understand that partnerships with large retailers do more than expose them to a larger audience. Learn why.

Wakefern Food Corp., the largest retailer-owned cooperative in the United States, is expanding its relationship with consumer intelligence provider Catalina to help brands better understand shopper behavior.

With the launch of the Walgreens Advertising Group (WAG) media network, the retailer placed itself in good company with drug store chains like CVS and Rite Aid that are looking to serve as a new connection between brands and consumers.

Price Chopper Supermarkets and Market 32 will leverage advanced machine learning algorithms to provide personalized, seamless experience for their customers. Learn how.

For DTC retailers, it’s not enough to have the right product at the right time — not unless you want to become a one-hit-wonder cautionary tale. Learn how Rothy's is investing more heavily in data and analytics to measure customer engagement and amplification.

To stand out in a vast sea of options, retailers are using clienteling technology to connect with consumers and deliver the personalized assistance that converts shoppers into repeat buyers — even if that encounter is now conducted at a distance.