Customer Loyalty as a Differentiator

Retailers need to fine-tune post-sale services and identify cost-effective ways to integrate them into the shopper's journey. At the RIS News Retail Technology Conference, April 11-13 at the Ritz Carlton Grande Lakes, Orlando, FL, retail expert Bill Wood, vice president and CIO of Brookstone, will explain how retailers' relationships with customers need to extend beyond the point of purchase, cementing customer loyalty and serving as a useful differentiator.