Customer Relationship Management (CRM)

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Customer Relationship Management (CRM)

A collection of news, articles and other featured content about Customer Relationship Management (CRM).

'Consumers Have Spoken Through the Pandemic': Critical Retail Tech Investments Separating Winners from Laggards

The rise in contactless fulfillment is nothing new to any retailer that’s sold anything in the last six months. But while taping a paper sign to your door might have cut it during the early days of the pandemic, shoppers are getting savvier and more demanding, and retailers need to follow suit.

Salesforce’s new Digital 360 platform combines its Marketing Cloud, Commerce Cloud and Experience Cloud solutions into a single source of truth for personalizing customer experiences.

Whether a national chain or a mom-and-pop, all retailers were plunged into a new operating model at the onset of COVID-19. In this case study, we explored how two different grocers modernized their route to market and their digital storefronts in order to successfully serve customers during the health crisis.

While COVID-19 has wrought great uncertainty, dramatic shifts in consumer behavior have also unlocked opportunities for savvy retailers. Learn how a next-gen tech infrastructure coupled with strong leadership can help seize these opportunities.

VIEW ON-DEMAND!   Consumer behavior is constantly evolving, that is nothing new ― but the onset of the COVID-19 pandemic has accelerated this ongoing evolution like never before.

VIEW ON-DEMAND!   Having a solid digital commerce game plan and being able to adapt to new ways consumers shop is top priority for all business leaders.

vIEW ON-DEMAND!   Retailers and consumer goods companies need to be able to react seamlessly in real-time to unforeseen challenges. The worldwide COVID-19 crisis exposed holes in their ability to effectively predict and meet unprecedented demand.

Machine learning is the AI focal point for your CRM tool and can be the key to boosting your customer acquisition. 

Given the level of spontaneity of consumers, and the overwhelming amount of choice, retailers need to capture the pulse of shoppers and stay ahead of consumers’ thinking.

As the retailer continues along its multi-year “One Home Depot” investment strategy to blend its physical and digital selling experiences, it’s seeing results pay off in a big way.

The apparel and footwear company will launch a new e-commerce site and platform in North America this summer as part of its transformation efforts.  

Eighty-three percent of retailers say customers’ omnichannel expectations in stores have increased compared to five years ago. Download this infographic to learn how deliver a frictionless, omnichannel experience to customers by seamlessly connecting employees to both shoppers and each other.

Creating a culture around the customer and their needs has become a roadmap to success for retail stores in an age where online shopping provides shoppers an easier alternative to trekking outside. To update and inspire you, RIS takes a vivid look at the most fascinating customer-centric stores of 2019 and the next-gen tech they spotlight. If you want to remain relevant in 2020, don’t miss this.

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