Customer Relationship Management (CRM)

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Customer Relationship Management (CRM)

A collection of news, articles and other featured content about Customer Relationship Management (CRM).

Why Machine Learning Is Your Secret Weapon for Customer Acquisition

Machine learning is the AI focal point for your CRM tool and can be the key to boosting your customer acquisition. 

Given the level of spontaneity of consumers, and the overwhelming amount of choice, retailers need to capture the pulse of shoppers and stay ahead of consumers’ thinking.

As the retailer continues along its multi-year “One Home Depot” investment strategy to blend its physical and digital selling experiences, it’s seeing results pay off in a big way.

The apparel and footwear company will launch a new e-commerce site and platform in North America this summer as part of its transformation efforts.  

Eighty-three percent of retailers say customers’ omnichannel expectations in stores have increased compared to five years ago. Download this infographic to learn how deliver a frictionless, omnichannel experience to customers by seamlessly connecting employees to both shoppers and each other.

Department stores are racing to master omnichannel in their efforts to win customer loyalty.

Creating a culture around the customer and their needs has become a roadmap to success for retail stores in an age where online shopping provides shoppers an easier alternative to trekking outside. To update and inspire you, RIS takes a vivid look at the most fascinating customer-centric stores of 2019 and the next-gen tech they spotlight. If you want to remain relevant in 2020, don’t miss this.

Treating consumers well when they need help is a key factor to retailers’ overall success. While seemingly simple, top-notch customer service remains an elusive goal for some. See who joins Neiman Marcus, Publix and Trader Joe’s in the ranks for best customer service as RIS examines the “10 Best Retailer's for Customer Service in America 2020.”

Djamel Toubrinet, Cegid; James Stratton, Ascent Enterprise Solutions; Dick Calio, R.J. Calio Consulting; and Joe Skorupa, RIS discuss how to capture missed opportunities and become a leader in today’s retail environment. This panel of industry leaders also provide tangible advice to ensure you never miss a sale.

Big Lots is investing in next-gen technology to curate a unified view of shoppers’ physical, digital and omnichannel journeys to provide a meaningful and memorable path to purchase and increase loyalty.

By taking a stand on social issues retailers risk alienating 30%-40% of their customers, so why do it? Because taking a stand adds a layer of meaning to a retailer’s brand image and deepens engagement with shoppers.

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