Customer Relationship Management (CRM)

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Customer Relationship Management (CRM)

A collection of news, articles and other featured content about Customer Relationship Management (CRM).

The acquisition unites Salesforce’s 1.4 million clients with Tableau’s 1 million. Get the details.

For the first time in its history the apparel retailer has turned to an outside vendor to power its core IT solutions. See which solution provider The Buckle chose for its new POS and CRM and what the change in strategy means for the brand.

Long-term success hinges on the ability to build long-term loyalty. See which retailers join Nordstrom, Kohl’s and CVS on this annual ranking of the retailers with the most effective loyalty programs.

The grocery segment continues to face pressure from online competition, forcing traditional brick-and-mortar chains to up their in-store game. See which grocers joined Trader Joe’s and Aldi in this vital ranking of the store experience.

Lee Holman, IHL Group; David Dorf, Infor Retail; and Joe Skorupa, RIS News discuss the trends and technology that will play a major role in 2019. The trio of industry leaders also review the results from RIS’ annual Retail Technology Study.

The retailer’s loyalty program is one of the most successful in the industry with over 90% of its sales coming from members. See what improvements Vitamin Shoppe has made to the program to keep it front of mind for shoppers.

If you want a good snapshot of the the drivers of change in the retail industry directly from those doing the driving, go to ShopTalk. After three days in Las Vegas and participating in dozens of sessions and industry conversations, here is the best of ShopTalk 2019.

The apparel retailer’s next-gen customer data and identity platform is unifying the brand’s shopper info and facilitating meaningful personalization in-store and out. Learn the details and how the cutting-edge tech is helping the brand connect with previously unknown shoppers.

Department stores are racing to master omnichannel in their efforts to win customer loyalty.

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