The retailer’s latest tech advancement provides a single, holistic view of the customer and improved omnichannel capabilities with enhanced digital tools and information across its CRM. Learn how the new tech will help Columbia personalize the customer experience.
Mobile technology is retail's do-it-all tool and a major element of a successful retail organization. Learn how leading retailers are putting the technology to use in the field and reaping bottom line benefits.
This Roadmap report provides a framework for utilizing sophisticated artificial intelligence solutions and execution engines to successfully communicate with consumers and power the ongoing digital transformation.
The top five retailers that execute personalized marketing well include Amazon, Nordstrom, Walmart, Macy’s, Best Buy and “No One,” according to the just-published report “Closing Big Gaps in Personalilzation.”
Technically, Amazon came in first place and “No One” second, but there is a caveat.