Customer Relationship Management (CRM)

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Customer Relationship Management (CRM)

A collection of news, articles and other featured content about Customer Relationship Management (CRM).

Personalization, Personalized Marketing

The top five retailers that execute personalized marketing well include Amazon, Nordstrom, Walmart, Macy’s, Best Buy and “No One,” according to the just-published report “Closing Big Gaps in Personalilzation.” Technically, Amazon came in first place and “No One” second, but there is a caveat.

The ambitious Restock Kroger initiative uses shopper data and experiential technology to reposition the retailer for the modern marketplace. Read on to learn how Kroger is leveraging its analytic prowess to accelerate its customer-centric strategy.

Find out how to tap the value of mobile POS as a way to convert checkout clerks into product advocates, problem solvers and brand ambassadors.

This Roadmap report provides a framework for utilizing sophisticated artificial intelligence solutions and execution engines to successfully communicate with consumers and power the ongoing digital transformation.

Download this Special Report to learn the three innovative point of sale strategies that matter and the retailers that are making them work.

This benchmark research assess your organization’s strengths, weaknesses and competitive position from the consumer’s perspective. Download the report to help cross the great consumer divide.

Download this Retail IQ and learn why leading retailers are reexamining and fortifying their network infrastructure to ensure they have the bandwidth to operate their entire tech stack regardless of traffic demands.

Ulta Beauty is enjoying unprecedented sales growth both in-store and out thanks to a commitment to technological innovation and a differentiated assortment. Learn the five key growth areas the cosmetics retailer continues to focus on to stay ahead of the competition.

The surf lifestyle company is consolidating its tech stack and accelerating implementation through advancements in cloud computing and best-in-class solutions.

Download this Roadmap report presented by Cegid and learn how leading retailers are solving the personalization dilemma with the use of innovative clienteling software that helps tailor the path to purchase for shoppers.

Download this Technology Solutions Guide to learn about the features you need when updating your customer relationship management (CRM) and loyalty solutions, and how mobile loyalty and CRM systems level the playing field for retailers.

IBM MobileFirst for iOS app combines the digital capabilities of the Pets at Home website with the personalized nature of in-store interactions to bolster the retail experience.

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