Customer Relationship Management (CRM)

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Customer Relationship Management (CRM)

A collection of news, articles and other featured content about Customer Relationship Management (CRM).

2021 Store Experience Study

Benchmark the current state of store IT and how the industry plans to leverage its technological prowess to not only survive, but thrive in the years to come.

These Retailers Are Nailing Customer Experience — Here's How You Can Too

Connecting with and capturing the attention of customers amid a sea of shopping options is a near-impossible feat, but with clienteling technology and fresh customer data at their fingertips, retailers can set the standard for rewarding and memorable experiences.

What is the retail future state? And how can retailers best invest to ensure they are among the winners once the health crisis is safely in the rearview?

Cos Bar customers can now communicate with beauty specialists in a multitude of ways, as well as request a virtual or in-store appointments. Learn how the beauty retailer is giving its customers a new personalized experience.

VIEW ON-DEMAND!   Connecting with and capturing the attention of shoppers amid a sea of shopping options is a near-impossible feat.

REGISTER HERE! Date: Nov. 19th, 2020 at 2:00 PM ET Shoppers needs have changed more than ever before in 2020. They were already becoming more digitally engaged before COVID-19 hit, but the pandemic drove faster adoption of technology-based shopping and far higher expectations for personalization as part of the shopper experience.

The rise in contactless fulfillment is nothing new to any retailer that’s sold anything in the last six months. But while taping a paper sign to your door might have cut it during the early days of the pandemic, shoppers are getting savvier and more demanding, and retailers need to follow suit.

Salesforce’s new Digital 360 platform combines its Marketing Cloud, Commerce Cloud and Experience Cloud solutions into a single source of truth for personalizing customer experiences.

Whether a national chain or a mom-and-pop, all retailers were plunged into a new operating model at the onset of COVID-19. In this case study, we explored how two different grocers modernized their route to market and their digital storefronts in order to successfully serve customers during the health crisis.

While COVID-19 has wrought great uncertainty, dramatic shifts in consumer behavior have also unlocked opportunities for savvy retailers. Learn how a next-gen tech infrastructure coupled with strong leadership can help seize these opportunities.

Consumer goods and retail insiders provide a behind the curtain look at the technology setting the pace for change across the industry today. This webinar series explores the solutions your company needs to drive growth in an increasingly competitive and ever-shifting marketplace.

VIEW ON-DEMAND!   Consumer behavior is constantly evolving, that is nothing new ― but the onset of the COVID-19 pandemic has accelerated this ongoing evolution like never before.

VIEW ON-DEMAND!   Having a solid digital commerce game plan and being able to adapt to new ways consumers shop is top priority for all business leaders.

vIEW ON-DEMAND!   Retailers and consumer goods companies need to be able to react seamlessly in real-time to unforeseen challenges. The worldwide COVID-19 crisis exposed holes in their ability to effectively predict and meet unprecedented demand.

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