CVS Pharmacy announced that customers can enroll in CarePass at participating Pharmacy locations nationwide. The offering is the first loyalty and membership program that provides free national pharmacy delivery on eligible prescriptions.
"We are thrilled to expand CarePass nationally, bringing simplified value to our customer while making it easier for them to care for themselves and their families," says Kevin Hourican, EVP CVS Health and president, CVS Pharmacy. "Initial customer response has exceeded our expectations with members utilizing the program's full benefits and becoming more engaged across all of our digital offerings."
CarePass members receive a multitude of benefits when they join for a $5 month-to-month membership or a discounted annual membership fee of $48 for the year. Program features include:
Free delivery on qualifying prescriptions and most cvs.com purchases. Free 1-2 day delivery is available to CarePass members on qualifying prescription drug orders with prescriptions delivered right to members' homes.
Access to a 24/7 pharmacist helpline. CarePass members can contact the helpline to speak live with a pharmacist who has secure access to their prescription history. The pharmacist can answer questions about the medications on-demand and refer customers to any additional tools, resources or services that could be helpful.
Special discounts on CVS Health branded items. Members enjoy a 20% discount on eligible CVS Health Brand products in-store and online, including over-the-counter medications, vitamins and supplements, as well as personal care items.
Monthly promotional reward. Members receive a monthly $10 CarePass promotional reward that can be used on many items in-store and online. The promo reward is automatically added to the customer's ExtraCare card at the beginning of each monthly cycle and expires at the end of the monthly cycle.
CarePass members also enjoy a variety of surprise perks and bonus offers made available at key times throughout the year; for example, members recently received a complimentary sports physical at their local MinuteClinic. The program will continue to evolve to include additional services and exclusive offerings in the future.
The results from CVS’s previous launch in select markets, show that CarePass appeals to a broad consumer audience, 20% of whom are millennials. The simplified value and access to service is delivering an enhanced customer experience that has resulted in a 15-20% average increase in purchases after a member joins.