Dallas Travelers Can Now Just Walk Out at Hudson Store

Lisa Johnston
Editor-in-Chief, CGT
a person smiling for the camera
a group of people standing in a room
A rendering of the Hudson location

Travel retailer Hudson will use Amazon’s Just Walk Out cashierless technology in select stores, with the first to open in Q1 at Dallas Love Field Airport.

The retailer is integrating the technology to reflect the needs and challenges of today’s consumer travelers. It enables them to enter the store using their credit card, select their products, and have their credit cards charged after they exit.

Amazon, which offers the technology in its own branded stores, began making the technology available to other retailers earlier this year.

“Today’s traveler is progressively more connected, mobile, and time sensitive — and they have higher expectations for convenience, safety, and speed during their shopping experiences,” said Brian Quinn, Hudson EVP and chief operating officer. “The addition of Amazon’s Just Walk Out technology perfectly complements our current digital footprint, providing travelers with yet another quick, secure, and contactless shopping experience that meets their needs.

a group of people standing in a room
A rendering of the Hudson location

“While people are already accustomed to getting what they need on the go at a Hudson store, the addition of Just Walk Out technology will help busy travelers at Dallas Love Field Airport avoid waiting in line to check out so they can grab what they need and make their flight faster,” added Cameron Janes, VP, physical retail at Amazon. “We hope customers enjoy how much more convenient this makes shopping at the airport and look forward to introducing our technology to additional Hudson locations.”

Following implementation at Dallas Love Field, Hudson plans to expand Just Walk Out across additional stores. It operates more than 1,000 locations in airports, commuter hubs, landmarks and tourist destinations across North America.

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