With the dramatic increase of online sales and click-and-collect in the last year, the shopper journey is no longer linear. Learn more about this new path to purchase and how to capture and retain today’s tech-savvy consumers.
Join the RIS & CGT analytics communities on May 18-20 for a virtual experience that provides retail and consumer goods executives with the unprecedented opportunity to learn from and network with the industry’s leading analytic experts from around the world.
Data is the new oil and analytics is the refinery — this timeworn phrase continues to hold water, but it’s next-gen analytics taking the driver’s seat in today’s retail industry. We dive into the Retail and Consumer Goods Analytics Study 2020 to put even more context behind the numbers.
While AI and machine learning (ML) offer retailers great leaps toward offering exceptional customer experiences, customer data lies at the heart of these operations, and protecting that data will be key as retailers implement automation and personalization strategies.