For brick and mortar to thrive, stores need to offer a personalized customer experience that fosters loyalty between the shopper and the retailer. But how do you solve this seemingly simple, but extremely complex challenge.
Apparel retailer Guess? plans to spend up to $65 million this year on investments to its technology infrastructure, store openings and remodels. The tech investment includes using data analytics to improve its inventory management, logistics and distribution, storage site selection and more.
The apparel retail giant Gap Inc. has announced it will spin off Old Navy and shutter 230 Gap brand stores, nearly half its fleet. Find out why the company is splitting up and what will happen to its shared data.
Retailers that can navigate changing consumer demands and evolving retail technology, and can seamlessly integrate digital into the store will benefit from the industry’s metamorphosis ― coming out stronger and more profitable on the other side.
What makes a retailer truly innovative? For Stitch Fix it is its ability to turn troves of data into real-world insight that connects with shoppers. Learn how the pure play leverages art and science to win in the subscription market.
The apparel retailer’s next-gen customer data and identity platform is unifying the brand’s shopper info and facilitating meaningful personalization in-store and out. Learn the details and how the cutting-edge tech is helping the brand connect with previously unknown shoppers.