Demandware Brings Apple Pay to Web

Demandware, Inc., provider of enterprise cloud commerce solutions, will be among the first commerce platforms to support Apple Pay, allowing Demandware Commerce Cloud clients to offer customers the ability to make secure and private payments in Safari on iPhone, iPad and Mac.
Adding Apple Pay as a checkout option will simplify the multi-step process that traditionally stands between a consumer and a transaction. Consumers are increasingly shopping on iPhone; merchants now see nearly half of their overall site traffic coming from mobile devices.  However, the majority of orders continues to come from desktop computers where the checkout process is often more easily executed. 
Apple Pay on the web will go live for consumers in the fall.  Demandware clients will be able to easily enable Apple Pay through the Demandware Commerce Cloud using a simple configuration.  
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