The displays also allow the company to use customer feedback and reviews to promote their new cookies while encouraging customers to share feedback so they can see their words broadcast on the new screens. “When a customer walks into one of our stores and sees a positive review for a cookie they haven’t tried before, that encourages them to branch out and order a new menu item,” said Stewart.
The CMS enables corporate to tailor the reviews displayed based on location. For newer sites, a QR code encourages them to provide reviews based on their recent experiences. It also allows them to have individualized menus for each store, which would have been too challenging to coordinate with their previous approach.
Keys to Designing Content to Engage Employees
When designing content, it’s essential to think of your audience, which is the case when creating content directed to employees. When done correctly, the employee-themed content intended for the displays can help your team be more efficient and productive in their daily duties, helping to develop a more efficient working environment. Stewart offered three pieces of advice:
“Make sure the content you’re targeting toward your employees is relevant and creates value for them.”
“Make sure to update your content regularly and personalize as much as possible.”
“Lean into visuals and video without being overly reliant on text.”